Matsuya Regional Co-Creation:
Japanese Spring × Tokyo Creative Salon

Japanese craftsmanship that beautifully colors the spring season.

BLUE TRICK
From Ibara City, Okayama Prefecture—the birthplace of Japanese-made jeans—this collection showcases exceptional [indigo] and [traditional techniques].

5F Promotion Space
March 11 (Wed) – March 17 (Tue)

From a denim workshop in Ibara City, Okayama Prefecture, we present tailored jackets, vests, and pants that develop a rich character over time the more they are worn. Perfectly paired with a stand-collar shirt made from dobby cross fabric.

Fukuyama Mono Shop
A gift from a dyeing factory in Fukuyama City, Hiroshima Prefecture, with over 100 years of history.

5F Promotion Space
March 18 (Wed) – March 24 (Tue)

From a dyeing factory in Fukuyama City, Hiroshima Prefecture, which has long supported Japanese craftsmanship through proven techniques, we present a denim jacket and dress that combine beautiful silhouettes with everyday wearability.

HOUGA
A dress that carries the promise of new beginnings.

3F Rita’s Diary
Available from Wednesday, March 11.

Founded in 2019 by Tokyo-based designer Moe Ishida, this Matsuya Ginza–exclusive dress is crafted from white fabric reminiscent of ceramic, adorned with a blue floral print. We are pleased to present this special piece to you.

＜HOUGA＞ × Rita’s Diary Tea Dress Party
March 11 (Wed) – March 24 (Tue)
3F Event Space ①

support surface

3F Rita’s Diary
On sale from March 6 (Fri)

Kawanishi Kaban
A refined presence shaped by skilled craftsmanship, with comfort designed to move with you every day.

5F Event Space
March 18 (Wed) – March 24 (Tue)

Based in Kagawa Prefecture, Kawanishi Kaban creates bags “designed to be used for years.” A leather tote crafted with uncompromising attention to design, materials, and stitching is now available. The more you use it, the richer its character becomes.

*During the campaign period, the first 30 customers who purchase Kawanishi Kaban products totaling ¥22,000 or more (tax included) using any Matsuya card or the Matsuya Points WEB service will receive an original novelty item (1 piece) as a gift.

Marutenbo
A sculptural denim bag, meticulously crafted by the artist.

3F Women’s Accessories
March 11 (Wed) – March 17 (Tue)

Based at the foothills of Mount Yatsugatake, this studio creates one-of-a-kind pieces by hand under the theme “A Journey into Space.” Designed and sewn entirely by a single artist, this unique bag develops richer character the more it is used.
Step out this spring in your favorite style.

Step out this spring in your favorite outfit.

CYCLAS
An elegant pleated dress that allows for versatile styling.

4F Women’s Clothing
On sale from March 6 (Fri) (General release scheduled for March 20 (Fri, public holiday))

This dress features an elegant look created by a combination of different materials and deep pleats. Adjustable straps allow you to change the sleeve length to suit your mood, making this a richly expressive piece.

TOCCA
A charming dress featuring heart embroidery, true to TOCCA’s signature style.

3F Women’s Clothing
On sale from March 6 (Matsuya Ginza advance release; general release scheduled for late March or later)

This piece features dimensional heart embroidery, a signature of TOCCA. Designed with a V-neckline and carefully positioned waist to enhance the silhouette. Lightweight and wrinkle-resistant for added comfort. Navy color general sales are available exclusively on the brand’s EC site; in-store sales are limited to Matsuya Ginza only.

ENEY
Inspired by the vitality of plants, the “MINORI” collection.

1F Accessories
On sale Friday, February 27

A bold new collection combining large lab-grown diamonds with silver. The exquisite balance between the organic arms and the diamonds evokes the very moment when new fruit comes into bloom.

Shiseido
A serum face color featuring a design inspired by the streets of Ginza.

1F Cosmetics
On sale Sunday, March 1

A multi-use color that creates a naturally radiant glow and healthy-looking flush from within, enhancing the skin’s inherent beauty. Formulated with a high concentration of skincare liquid※ for long-lasting hydration and a comfortable finish.

※ Among SHISEIDO pressed powder color products, this formula contains the highest concentration of liquid skincare ingredients at room temperature.

Narateiban
Soft, gentle cherry-blossom hues dyed using branches of sakura trees.

7F Lifestyle

This elegant silk triple-weave stole is dyed using traditional methods with pigments extracted from branches of wild mountain cherry trees.
The natural dyes create a refined, delicate color that brings a touch of brightness and elegance to the face.

At the start of spring, go exceptionally bright and glamorous.

Murasakino Wakuden
At the beginning of spring, indulge in brightness and elegance. A Japanese hors d’oeuvre filled with the breath of spring.

B1F Meiten Gift
Available until Tuesday, March 31

A dish featuring slightly bitter seasonal ingredients that sprout in spring, each delicately seasoned to bring out its natural flavor.

Enju
A new way to enjoy flowers, featuring a gorgeous aroma and rich, full-bodied flavor.

B1F Japanese & Western Liquor
On sale March 11 (Wed) – March 17 (Tue)

A craft cocktail made using flower yeast harvested from cherry blossoms, blended with herbs, spices, and fruit juice to recreate the fragrance and flavor of flowers.

*Alcohol consumption by persons under 20 years of age is prohibited by law.

Toraya
Toraya’s signature products are reintroduced with a refreshed design.

B1F Japanese Sweets

Made with carefully selected ingredients and skilled craftsmanship, these yokan feature a firm texture and a refined sweetness with a clean finish. The new design evokes the feeling of spring, as gentle sunlight awakens budding plants and flowers.

Ginza Seigetsudo Honten
A limited-time sweet with a delicate hint of cherry blossom fragrance.

B1F Japanese Sweets
Available until April 10 (Fri)

This confection is made by wrapping white bean paste blended with cherry blossom leaves around sakura bean paste, prepared by pressing salted cherry blossoms, then gently steamed to finish.

Hakusan Porcelain
Colorful rice bowls that bring the feeling of spring to your table.

7F Design Collection

These generously sized, shallow rice bowls feature a wide variety of vibrant glaze patterns. Their flat shape allows you to fully appreciate the interior designs, making them as enjoyable to look at as they are to use. Suitable not only as rice bowls, but also for small side dishes or serving bowls.

※Flat Rice Bowl Fair
February 25 (Wed) – March 17 (Tue) (Closes at 6:00 PM on the final day)

In addition to the regular lineup, spring-inspired designs will be available during the fair. Approximately 100 different patterns of flat rice bowls will be displayed in store.

Marimekko
How about a spring-colored mug to accompany your new daily routine?

7F Lifestyle

This mug features an all-over repeat of Marimekko’s logo, creating a clean yet playful design. Microwave-safe, dishwasher-safe, and oven-safe, it is easy to use in everyday life. Perfect for your home, or as a thoughtful spring gift.

Feiler
Cherry-blossom designs that herald the arrival of spring.

7F Bath & Relaxation
Scheduled for release on Friday, February 27

The popular cherry blossom design returns this year with the new “Koizakura” series. Soft pale pink handkerchiefs and pouches are adorned with beautifully blooming sakura motifs, bringing warmth and a gentle sense of spring.