/)
Campaign | Other
Matsuya Regional Collaboration
– Ginza Summer –
July 22 (Wed) – August 18 (Tue), 2026
This event has ended.
A refreshing summer breeze comes to the streets of Ginza.
Enjoy a Ginza summer where Japanese craftsmanship and design come together in harmony.
What is Matsuya Regional Collaboration?
Matsuya Regional Collaboration is a project that connects traditional crafts, local industries, and cultural heritage from across Japan with contemporary design, creating new value and sharing it from Ginza.
1.Matsuya Ginza Summer Festival >
2.Matsuya Regional Collaboration – Hina Furoshiki Collection >
/)
Matsuya Ginza Summer Festival
Saturday, August 1
2:00 PM – 6:00 PM
In conjunction with Yukata de Ginbura 2026, held throughout the Ginza district, Matsuya Ginza will host a one-day indoor summer festival featuring fun activities such as ring toss and putting golf in a cool, comfortable setting.
Simply add the official Matsuya Ginza LINE account as a friend to participate.
Customers who have already added the account are also eligible.
Limited to one participation per attraction, per person.
Matsuya Regional Collaboration
Hina Furoshiki Collection
Available: July 21 (Tue) – August 18 (Tue)
Location: 1F Main Entrance Promotion Space
Available online at matsuyaginza.com
The Hina Furoshiki collection will continue to be available on matsuyaginza.com after Wednesday, August 19.
/)
Hina Furoshiki
Cotton
Approx. 50 × 52 cm
¥3,300 each
Thirty auspicious kimono patterns that have been cherished for generations in Kyoto have been reimagined with a contemporary sensibility and crafted into compact, easy-to-use furoshiki.
Inspired by the desire to pass on the Japanese aesthetic embodied in these traditional motifs—including gratitude for nature and wishes for the happiness of loved ones—this special project was realized in collaboration with Chiso Yuzen Factory.
The fabric is carefully woven on traditional shuttle looms in Senshu, Osaka, using an original textile developed exclusively for this collection. Softening beautifully with use and machine washable at home, these furoshiki are ideal for everyday use, thoughtful gifts, and many other occasions.
Design: Chiso Yuzen Factory
Drawing on its extensive archives, Chiso Yuzen Factory creates contemporary works rooted in traditional Japanese design. In recent years, the studio has embraced new approaches that bring timeless Japanese aesthetics into modern lifestyles through fashion items, art pieces, and other creative expressions, sharing the beauty of Japan with future generations and audiences around the world.
Dyeing: Baba Dyeing Factory
Established in 1913 in Fushimi, Kyoto, Baba Dyeing Factory continues to operate in its historic wooden workshop, preserving its original architecture with high, pillar-free ceilings. Skilled artisans continue to practice the traditional katazome (stencil dyeing) technique, hand-dyeing furoshiki and kimono with exceptional craftsmanship.
Fabric: Sakae Textile
Located in Senshu, Osaka, Sakae Textile specializes in weaving narrow-width fabrics on traditional shuttle looms. One of its defining features is the beautifully finished selvedge edge, created by weaving the fabric to its final width without cutting. Combining Japanese craftsmanship with refined aesthetics, the fabric is both elegant and practical, making it especially well suited for furoshiki.
/)
Kurikawa Shoten
Kissho Pattern Collection
Kemen Uchiwa
W15 × H31 cm
¥2,750 each
A traditional craft from Yamaga City, Kumamoto Prefecture.
Kemen Uchiwa, produced exclusively in Kemen, Kumamoto, symbolizes prosperity, as its name can be interpreted as "bringing people together."
This special collection introduces six exclusive designs featuring the patterns of the Hina Furoshiki on the fan surface.
Gourmet & Sweets
/)
Fruit Juice Bar Yamasan
Fukushima White Peach Parfait
¥1,870 per serving (Eat-in only / Limited to 40 servings per day)
July 29 (Wed) – August 4 (Tue)
B1F GINZA SWEET
Made with premium white peaches from Fukushima Prefecture, this luxurious parfait layers homemade panna cotta with peach jelly filled with juicy peach pieces, highlighting the natural sweetness and flavor of the fruit.
/)
Tomomi Gelato
Soba Hōru Matcha
¥864 (Takeout) (8% tax included)
¥880 (Eat-in)
July 29 (Wed) – August 4 (Tue)
B1F GINZA SWEET
A Kyoto-based gelato shop showcasing Japanese ingredients at their finest. Discover a selection of handcrafted flavors created by a gelato artisan trained in Italy.
/)
Ginza Kuya Sorairo
Taiyo (12 pieces)
¥2,110
August 5 (Wed) – August 11 (Tue, National Holiday)
B1F GINZA SWEET
A new brand from Ginza's renowned traditional confectionery shop Kuya. Its signature dorayaki also makes an ideal gift.
/)
UNFINI
Parfum (1 piece) — ¥767
Sparkling Parfum (195ml) — ¥540
B1F Western Confectionery
An artistic dessert created by Chef Kanai using Tosa bergamot from Kochi Prefecture, paired with a sparkling drink that recreates the signature parfum flavor of UNFINI.
/)
Seigetsudo Honten
Ginza Summer Jelly Confections
(Yuzu, Peach, Amanatsu)
¥281 each
B1F Japanese Confectionery
Elegant fruit jellies featuring delicate summer-inspired motifs that reflect the refined beauty of Japanese confectionery.
/)
Shogetsudo
Slim Bamboo Gift Set (5 pieces)
(3 Mizuyokan & 2 Kuzukiri)
¥2,474
B1F Japanese Confectionery
A refreshing assortment featuring smooth red bean mizuyokan and kuzukiri served in bamboo-inspired containers. An elegant seasonal gift for summer.
/)
Yoshinogawa
Minamo Daiginjo
720ml – ¥3,000
B1F Wine & Spirits
Expertly blended by the master brewer to achieve an ideal balance, this Daiginjo sake offers an elegant aroma and light, refined finish that beautifully complements any meal.
Alcohol may not be sold or supplied to anyone under 21 years of age.
Alcohol Sales Manager Sign
Item | Content |
Name and Location of the Sales Outlet | Matsuya Ginza Store, Co., Ltd. |
Name of the Alcohol Sales Manager | Masaki Tokuhara (徳原 昌樹) |
Date of Alcohol Sales Management Training Completion | November 5, 2024 |
Deadline for Next Training | November 4, 2027 |
Name of Training Organization | Japan Voluntary Chain Association |
Kakigori Collection GINZA
July 22 (Wed) – September 30 (Wed)
11:00 AM – 7:00 PM
(Last Order: 6:30 PM)
8F Restaurant City GINZA
Discover an exclusive relay of renowned shaved ice shops personally selected by Ryusuke Koike, Chairman of the Japan Kakigori Association. Enjoy celebrated flavors from destinations that are usually difficult to visit—all at Matsuya Ginza.
Learn more (Available from 11:00 AM on Tuesday, July 21.)
Living & Lifestyle
/)
Kokura Shimashima
Sensu Folding Fan
(From left: Cotton / Polyester / Bamboo) ¥8,800
(Cotton / Bamboo) ¥8,250
August 5 (Wed) – August 18 (Tue)
7F Design Collection
Traditional folding fans crafted with Kokura-ori, a historic woven textile from Kitakyushu, Fukuoka Prefecture, paired with matching fabric cases. The soft texture that fits comfortably in the hand and the lightweight bamboo frame make them ideal for everyday use.
Kokura-ori Furoshiki Workshop
August 15 (Sat) & August 16 (Sun)
11:30 AM / 2:00 PM
Participation Fee: ¥6,600
Capacity: 20 participants per session
7F Special Room
Create your own beautifully wrapped gift using a traditional Kokura-ori furoshiki from Kitakyushu, Fukuoka. After learning the history of furoshiki and basic wrapping techniques, you'll wrap a confectionery box to take home.
Ages: Elementary school students and above
Preschool children must be accompanied by an adult.
Participation fees are payable on the day at the 7F Design Collection.
Reservations open: 11:00 AM, July 29 (Wed)
Reservation period: From July 29 (Wed), 11:00 AM until 5:00 PM on the day before the event.
/)
Kyo-yaki Touan
Standing Wind Chime
(Porcelain / W9.5 × H27 × D7.9cm)
¥13,200
7F Table Joy
A Kyoto Kiyomizu ware wind chime that produces a refreshing sound with even the gentlest indoor breeze. Admire the beautiful crystal-like floral patterns created using Touan's signature Hanakessho glazing technique.
/)
Narrativan
Cooling Mint Body Mist (100ml) — ¥1,650
Mint Gel (70g) — ¥1,430
Limited to 20 of each item.
7F Lifestyle
A cooling body mist and massage gel formulated with natural menthol to refresh and soothe the skin during the summer months.
Narrativan
Ginza Yamato Tea Café (Tea Tasting Experience)
August 1 (Sat) & August 2 (Sun)
Participation: Free (Reservation required)
Capacity: 10 guests per session
7F Special Room
Enjoy a two-day-only tea experience featuring Yamato Tea from Nara, carefully brewed by the tea growers themselves. Along with its rich aroma, discover the stories, traditions, and culture behind this celebrated Japanese tea.
Take a break from everyday life and enjoy a peaceful moment in a truly special setting.
Schedule
August 1 (Sat)
① 11:30 AM
② 1:00 PM
③ 2:30 PM
④ 4:00 PM
⑤ 5:30 PM
August 2 (Sun)
① 11:30 AM
② 1:00 PM
③ 2:30 PM
④ 4:00 PM
Reservations & Inquiries
Narrativan (7F)
Tel: +81-3-6823-8829
Reservations open at 11:00 AM on July 14 (Tue).
/)
Towel Think Lab
Ofurobi Towel
(Cotton / W34 × H90cm)
¥1,100 each
July 22 (Wed) – August 18 (Tue)
7F Bath & Relax
A lightweight towel designed for enjoying baths, hot springs, and saunas in comfort. Its Japanese-inspired design also makes it a thoughtful souvenir for overseas visitors.
/)
UCHINO
Women's Pajamas
(Cotton / Sizes M & L)
¥27,500
July 22 (Wed) – August 18 (Tue)
7F Bath & Relax
Lightweight and highly breathable, these pajamas minimize contact with the skin for a cool, comfortable feel even in hot weather. Featuring a versatile design that can be worn with either a classic shirt collar or an open collar.
/)
MIKI HOUSE
Jinbei
(Cotton / Sizes 80–140cm)
(Cotton / Sizes 80–150cm)
¥14,300
6F Children's Wear
Comfortable cotton jinbei available in a wide variety of designs. Perfect for summer festivals, relaxing at home, or wearing after a bath.
Cosmetics
/)
RMK
W Treatment Oil Cool
(50ml) ¥4,400
Available while supplies last.
1F Cosmetics
RMK's popular W Treatment Oil Cool returns for the summer season. Designed to deliver the moisture your skin needs in hot weather, its dual-layer formula blends oil and water-based ingredients to provide refreshing hydration and a cooling sensation. Despite its oil base, it leaves skin feeling light, fresh, and comfortable—perfect for a simple summer skincare routine.
/)
Lancôme
Absolue The UV Cream
(30ml / SPF50+ PA++++) ¥9,900
1F Cosmetics
An innovative day cream that goes beyond conventional UV care¹ with advanced Cell Protection² technology to help protect and nurture the skin.
¹ Protects against UV rays.
² Refers to cells in the stratum corneum.
※ All prices include tax.
※ Images may include visual examples or illustrative representations.
