*The exhibition is temporarily suspended due to unforeseen circumstances.
Information about the reopening will be announced on the official Tsu-tsu-mu exhibition website and via social media.

8F Event Square
Exhibition Other

Tsu-tsu-mu: Design Typology for Care and Inclusion Exhibition

*This event has ended.

September 26 (Fri) – October 13 (Mon, National Holiday), 2025
11:00 a.m. – 8:00 p.m.

※ Final day closes at 5:00 p.m. (last entry 30 minutes before closing)
※ Hours may change; please check the official website for updates
※ For details on business days and opening hours, please click here

The theme of this exhibition is “Wrapping.” However, it is not limited to package design or traditional wrapping techniques. From natural objects such as eggs and rice balls, to the traditional Japanese art of origata, to contemporary products and even architecture—the concept of wrapping can be found in many aspects of life. This exhibition presents seven themes surrounding “wrapping” and introduces approximately ninety works and case studies, reinterpreting its essence and unveiling new possibilities from the perspective of care.

1. Exhibition Concept
2. Ticket Information
3. Tsu-tsu-mu Café by OGAKI BOOKSTORE
4. Related Merchandise
5. Events & News

1. Exhibition Concept

A bird’s new life is enclosed within the fragile shell of an egg. A gift passed from one hand to another is tenderly wrapped in paper. Our everyday lives are embraced by architecture, while society itself is enriched through the act of wrapping. Perhaps the world is sustained by the ceaseless cycle of what wraps and what is wrapped.

The act of “wrapping” is sometimes regarded as excessive or unnecessary. Yet can we truly say that a state in which things exist exposed, scattered, and unbound is ever ideal?

This exhibition reconsiders “wrapping” as a new design typology that connects the inside and the outside, while embodying a spirit of care. Through a curated selection of approximately ninety works and activities across seven thematic perspectives, it seeks to reveal the essence of wrapping and explore the new possibilities it holds. In doing so, it offers a hopeful vision for guiding the world toward a more thoughtful future.

Organizer: Japan Design Committee
Planning & Composition: Yoshiaki Irobe + Irobe Design Institute
Concept Development: Yoshiaki Irobe, Takahiro Tsuchida, Kinya Tagawa, Gen Suzuki
Art Direction: Yoshiaki Irobe
Editorial Work: Takahiro Tsuchida
Spatial Design: Takashi Nakahara, HIGURE 17-15cas

Japan Design Committee
Founded in 1953 by leading Japanese designers, architects, and critics of the postwar era, the Japan Design Committee has long been dedicated to the promotion of design. Based at Matsuya Ginza, the committee continues to contribute to the advancement of Japanese good design through initiatives such as the “Design Collection,” which selects and presents outstanding design, and the operation of the “Design Gallery 1953,” which hosts special exhibitions. Today, the committee consists of 31 members.

Photo by Yoshihiko Ueda

2. Ticket Information

[Advance Tickets]
Sales Period: Until Thursday, September 25, 11:59 p.m. (available via Lawson Ticket)
L Code: 38835
Purchase Online: https://l-tike.com/tsu-tsu-mu/

[Same-Day Tickets]
Sales Period: Friday, September 26 – Monday, October 13 (National Holiday)
Sales Locations: Lawson Ticket, and on-site at Matsuya Ginza 8F

*Tickets will be available at the venue during opening hours.
*Ticket sales via Lawson Ticket will be available for reservation online until 1:00 p.m. on the final sales day. Purchases at Lawson stores and at the venue will be available until the end of admission hours.

Tickets are also available on the official Matsuya Ginza online store, matsuyaginza.com
Click here for details

Admission for Customers with Matsuya Cards, Matsuya Gold Card, Matsuya Tomo-no-Kai Card, Shareholder Shopping Privilege Card, or Disability Certificate

Customers holding any of the following — Matsuya Card, Matsuya Gold Card, Matsuya Tomo-no-Kai Card, Matsuya Shareholder Shopping Privilege Card (excluding point cards) — as well as those with a disability certificate (admission free for the certificate holder plus one accompanying person) may enjoy complimentary admission during the event period.
Please note that during peak times, you may be asked to wait or receive a numbered admission ticket.

• On the day of your visit, please follow the guidance of the staff for lining up and admission.

• Kindly be sure to bring the above-mentioned privilege card or certificate with you; it will be checked at the time of admission.

• Depending on the conditions inside the venue on the day, you may be asked to wait before entering.

• The above details are subject to change depending on circumstances.

3. Tsu-tsu-mu Café by OGAKI BOOKSTORE

In conjunction with the exhibition, the limited-time “Tsu-tsu-mu Café” by Kyoto’s Ogaki Bookstore will open. The overall spatial direction is overseen by Makoto Koizumi of the Japan Design Committee. With furnishings such as chairs by Maruni Wood Industry and tableware by NOUSAKU and Sugahara Glassworks, this special space is created in collaboration with design-focused companies, where a refined sense of aesthetics is reflected in every detail.

4. Related Merchandise

●Exhibition Catalogue
Tsu-tsu-mu: A Gentle Practice of Design that Connects the World
Tsu-tsu-mu : Design Typology for Care and Inclusion
Production: Japan Design Committee
Planning & Composition: Yoshiaki Irobe + Irobe Design Institute
Concept Development: Yoshiaki Irobe, Takahiro Tsuchida, Kinya Tagawa, Gen Suzuki
Editorial Work: Takahiro Tsuchida
Writing: Takahiro Tsuchida, Kyoko Nagase
Art Direction: Yoshiaki Irobe
Book Design: Machi Honda
Publisher: PIE International Inc.
Price: 3,080 yen
Language: Japanese / English

●The Book That Inspired Me
With the cooperation of the Japan Design Committee members, a special selection corner entitled “The Book That Inspired Me” will be featured. Each chosen title is accompanied by insightful comments from the members themselves, offering visitors the chance to discover new books and perspectives.

5. Events & News

Please check our website and Instagram for event information and the latest updates.

Tsu-tsu-mu Exhibition web page｜
https://designcommittee.jp/event/2025/08/tsutsumu_ten.html
Japan Design Committee Instagram｜@japandesigncommittee 

*Images are for illustrative purposes only.
*All prices include tax.