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Autumn Cosmetic Fair 2026
Matsuya Ginza & matsuyaginza.com Selection
As if awakening sepia-toned memories, autumn arrives in quiet elegance. Find inspiration in the everyday, just like a work of art. Discover a collection of modern autumn beauty for your fingertips.
Express a beauty with intention—uniquely your own.
Starting Wednesday, August 26, customers who purchase items from the Cosmetics category on matsuyaginza.com will receive a special gift while supplies last.
Please click here for more details.
Embrace the season with a modern glow.
Discover the latest autumn beauty essentials that express confidence and timeless elegance.
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(From left)
Lancome
La Vie Est Belle L'Extrait Cherry Eau de Parfum (30ml) 12,430 yen
New release September 4 (Fri)
RMK
RMK Eye Defining Pencil (10), 3,300 yen
SK-II
Facial Treatment Serum (50ml) 29,920 yen
LUNASOL
Eye Coloration N (25 / 7g) 7,700 yen
SHISEIDO
SHISEIDO Essence Skin Smooth Foundation (SPF30 / PA+++ / 30ml / 12 shades) 7,590 yen
RMK
RMK Velvet Scene Lip Color (EX-07), Refill 3,300 yen Lip Color Case WS 1,100 yen
*Available in limited quantities.
Product Detail
Discover the latest autumn foundations and blushes.
Create an artistic, refined complexion with effortless elegance.
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(From left)
Clarins
Double Serum Foundation (6 shades / 30mL) 9,900 yen
RMK
RMK Pure Complexion Blush (EX-07) 3,630 yen
*Available in limited quantities.
MT METATRON
MT Protect UV Cream (SPF50+ / PA++++ / 50g) 4,950 yen
shu uemura
Unlimited Serum Smooth Powder (Aotake blue) 7,480 yen
New release on September 4 (Fri)
Product Detail
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Dramatically embrace the spirit of autumn with the latest eye and lip collection.
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(From left)
Sisley
Phyto-Lip Twist (No. 28 Tangerine) 7,920 yen
New release on September 1 (Tue)
KANEBO
Rouge Star Drama (D201) 5,060 yen
DECORTÉ
Skin Shadow Eye Palette (11) 7,700 yen
Lancôme
Idôle Lip Cuddle Blur (#21, #90 / 8.5g) 5,500yen
New release on September 4 (Fri)
Product Detail
Recommended Eye & Lip
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Indulge your senses like a work of art.
Discover the latest autumn skincare collection and transform your daily routine into a moment of pure comfort.
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(From left)
KANEBO
Replenishing Charms (110ml) 15,400yen
New release on September 4 (Fri)
Aesop
Lucent Facial Refining Mask (60ml) 11,770yen
Yves Saint Laurent
Pure Shots Reload Lotion (150ml) 12,100yen
New release on September 4 (Fri)
POLA
POLA WRS Night Cream (40g) 13,200yen
*Quasi-drug
Lancôme
Génifique Targeting Shot (20ml) 16,500yen
Product Detail
Recommended Affordable Skincare
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Refine your beauty like a work of art with premium autumn skincare.
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(From left)
GUERLAIN
Orchidée Impériale The Longevity Concentrate. 74,470yen
New release on September 1 (Tue)
Lancôme
Absolue M.D. Intercept Serum (50 ml) 29,700yen
New release on September 4 (Fri)
Clé de Peau Beauté
Le SérumⅡ(50 ml) 30,800yen
Helena Rubinstein
Re-Plasty Eye & Face Serum (15 ml) 51,700yen
Product Detail
Recommended Luxury Skincare
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Embrace the comfort of autumn with the latest body and hair care essentials, enriched with lasting hydration.
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(From left)
Aesop
Antithesis Intense Body Cleanser (180ml) 4,510yen
Of Cosmetics
Treatment of Hair 2-Ly (210g) 4,785yen
est
Clarifying Scalp Gel (250g) 6,050yen
Sisley
Hair Rituel Fortifying Shampoo (200 ml) 14,300yen
Product Detail
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Welcome autumn through fragrance.
Discover the latest perfumes and leave a lasting impression with timeless elegance.
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(From left)
Issey Miyake
L’Eau d’Issey Eau Essentielle Eau de Parfum (100 ml) 22,990yen
New release September 23 (Wed)
Thoo (Nose Shop)
Keep Glazed (75 ml) 44,000yen
Nishane (Nose Shop)
Hundred Silent Ways (50 ml) 41,800yen
Product Detail
Recommended Fragrance
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Exclusive Purchase Gift on matsuyaginza.com
*Due to high demand, this gift campaign has now ended.
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Gift Offer
Receive a complimentary Shirayuki Squalane Moisture Towel / Compact, infused with squalane oil. Perfect for gently removing dead skin cells while cleansing or removing makeup in the bath.
*Promotion Period: August 26 (Wed) – September 15 (Tue), 2026
*Eligible customers: Those purchasing products from the Cosmetics category
*Requirement: Spend ¥11,000 or more (tax included) in a single order
*Quantity: Limited to the first 100 customers (while supplies last)
See our recommended usage ↓
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Recommended Usage for Healthy, Beautiful Skin
STEP 1
Apply your favorite cleansing oil or facial cleanser gently to your skin.
STEP 2
Wet the Shirayuki Squalane Moisture Towel, wring out excess water, and gently wipe the surface of your face.
Pro Tip
For areas prone to roughness, such as around the nose or the chin, gently massage in circular motions for smoother, clearer-looking skin.
※ Due to various circumstances, scheduled products, prices, packages, and plans may be subject to change.
※ Images may include illustrative examples.
※ All prices include tax.
