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Christmas Cosmetic Fair 2025
Matsuya Ginza's Best Cosmetics
Here, we bring together the finest line-up that has received the warmest acclaim from Matsuya Ginza customers over the past year.
Each time you look in the mirror, you will see confidence and radiance shining from within.
These beloved beauty icons, chosen by so many, add a touch of drama and elegance to your everyday life.
Cleansing & Face Wash
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1st Place
POLA B.A Wash
100g / ¥11,000
A rich, elastic foam that adheres closely to the skin, leaving it feeling fresh, soft, and luminous.
More than cleansing alone, it helps condition the skin* while protecting moisture, creating a smooth base that allows the next skincare steps to absorb more easily.
*Up to the skin stratum corneum.
The fresh, clean floral scent enhances your daily skincare routine, turning it into a relaxing moment.
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2nd Place
Shu Uemura
Ultime8∞ Sublime Beauty Cleansing Oil n
150mL / ¥6,270
450mL / ¥15,400
Buy Online>
Most popular size: 450mL
No double cleansing needed.
Formulated with approximately 94% skincare ingredients, combining advanced cleansing technology with serum-like care.
Helps refine skin texture morning and night, improving the absorption of lotion applied afterward.
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3rd Place
Clé de Peau Beauté
Mousse Nettoyante A n
¥7,260
A dense, cushiony foam infused with moisturizing ingredients*, leaving the skin soft and smooth.
*Double hyaluronic acid (Sodium Hyaluronate, Acetylated Sodium Hyaluronate).
Gently removes impurities while maintaining the skin’s natural moisture.
Lotion
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1st Place
SK-II
Facial Treatment Essence
75mL / ¥12,650
160mL / ¥23,100
230mL / ¥29,150
Buy Online>
Most popular size: 230mL
An iconic essence from SK-II, formulated with over 90% PITERA™, SK-II’s naturally derived signature ingredient, to help promote clearer-looking skin.
PITERA™ is a naturally derived ingredient created exclusively for SK-II by fermenting a special yeast strain (Galactomyces Ferment Filtrate – conditioning and moisturizing ingredient).
The watery texture absorbs quickly, and helps refine skin texture.
Supports a clear, hydrated complexion.
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2nd Place
SHISEIDO
Future Solution LX Concentrated Brightening Softener
[Quasi-drug]
170mL / ¥14,850
Quickly envelops the skin in luxurious moisture.
A medicated brightening softener that helps create a complexion full of clarity and radiance.
Brightening refers to suppressing melanin production to help prevent dark spots and freckles.
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3rd Place
LA MER
The Treatment Lotion
100mL / ¥16,500
150mL / ¥22,000
Buy Online>
Most popular size: 150mL
La Mer’s signature lotion.
A lotion that addresses hydration, clarity, and age-appropriate care.
Age-appropriate care refers to skincare suited to your age.
Leaves skin looking plump, fresh, and dewy.
Serum
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1st Place
SK-II
Genoptics Infinite Aura Essence
[Quasi-drug]
(Registered name in Japan: SK-II Medicated Whitening Beauty Essence ST)
30mL / ¥22,000
50mL / ¥33,000
75mL / ¥45,430
Buy Online>
Most popular size: 75mL
A new level of luminosity with an impressive glow. SK-II’s No.1 medicated brightening serum has evolved for even more radiant-looking skin.
Helps reduce the appearance of dark spots and dullness, leading to a bright, translucent complexion.
Penetrates to the depths of the stratum corneum, promoting an even, luminous skin impression.
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2nd Place
Clé de Peau Beauté
Le Sérum II
30mL / ¥20,350
50mL / ¥30,800
75mL / ¥41,800
Most popular size: 75mL
Formulated with Radiant Lily Concentrate, a unique ingredient discovered through extensive global research.
Madonna Lily Flower Extract and Glycerin (moisturizing and conditioning ingredients).
Helps skin feel full of moisture and firmness, with a refined, radiant glow.
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3rd Place
DECORTÉ
Liposome Advanced Repair Serum
30mL / ¥8,800
50mL / ¥12,650
75mL / ¥17,050
Most popular size: 75mL
Multi-layered bio-liposomes melt into the skin, providing long-lasting hydration.Penetrates the stratum corneum.
A fresh, non-sticky, oil-free texture.
A gentle, low-irritant formula that blends comfortably even into dry skin.
Emulsion & Cream
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1st Place
Helena Rubinstein
Replasty Age Recovery Night Cream 50PX
15mL / ¥27,500
50mL / ¥73,260
100mL / ¥117,700
Buy Online>
Most popular size: 100mL
The brand’s iconic cream has been renewed this year.
Created in collaboration with Laclinic-Montreux, a Swiss advanced beauty institution.
Helps skin feel firmer and more sculpted the next morning.
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2nd Place
LA MER
Crème de la Mer
15mL / ¥17,160
30mL / ¥32,560
60mL / ¥59,400
100mL / ¥88,550
250mL / ¥198,000
Buy Online>
Most popular size: 100mL
Luxurious, rich texture that envelops the skin.
Suitable for all skin types, including sensitive skin.
Recommended when experiencing severe dryness or roughness.
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3rd Place
SHISEIDO
Future Solution LX Total R Cream 50g
[Quasi-drug]
50mL / ¥39,600
A rich-textured cream that conditions the skin overnight.
Experience the hidden power of Japanese botanicals.
Helps create a firm, supple impression.
*Please note that product availability, prices, packaging, and campaign details are subject to change without prior notice.
*All featured items are limited in quantity and will no longer be available once sold out.
*Some products may not be available in stores.
Images are for illustrative purposes only.
All prices include tax.
Dream of a truly special holiday —
the “Aurora Christmas” story continues.

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