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Rita’s Diary 25th  Anniversary Collection 


Matsuya Ginza’s women’s select shop “Rita’s Diary” celebrates its 25th anniversary in 2026.
Inspired by the room of a woman named Rita, the shop is filled with heart-fluttering pieces that spark joy.

With the wish for you to truly enjoy fashion and dressing up, we have prepared special anniversary items and events together with the brands that have walked alongside us.
Please enjoy the one-of-a-kind world of Rita’s Diary.

September 16 (Wed) – September 22 (Tue)

〈ADELLY〉LIMITED-TIME BOUTIQUE

A dress brand by stylist Maki Komatsu, showcasing a commitment to Japanese fabrics and craftsmanship. Featuring the re-release of a popular dress worn by members of the Imperial Family, alongside the new Autumn/Winter collection. The line-up includes gorgeous dresses perfect for autumn special occasions.

September 23 (Wed) – September 29 (Tue)

Rita’s Diary × mintdesigns
“INDIGO DIARY”

Introducing a Rita’s Diary exclusive denim blouson and denim bag featuring the signature doll pattern. The iconic doll print of 〈mintdesigns〉 is applied to a denim blouson that is easy to wear in any season. A denim bag adorned with a doll charm will also be available. Please enjoy these playfully designed items.

Held Simultaneously
〈mintdesigns〉 Spring/Summer 2027 Collection Pre-Order Event
Be among the first to preview the collection samples and place your reservations.

September 30 (Wed) – October 6 (Tue)

〈HOUGA〉POP UP SHOP

Based on the concept of "sprouting your potential," HOUGA is a brand that liberates your senses and emotions. Discover the full Autumn/Winter 2026 collection in one place. Over the weekend, we will host a workshop featuring designer Ms. Ishida.

October 7 (Wed) – October 27 (Tue)

〈ANTIPAST〉Fair

This fair is expanded to three weeks to celebrate its 25th anniversary. We will offer a wide selection of items, including Rita's Diary exclusive products, the Autumn/Winter 2026 collection, and archive pieces.

25th Anniversary Special Highlights:

  1. Featuring 30 types of sock-knit cardigans and 12 types of dresses crafted with Autumn/Winter 2026 pattern designs. Every piece is one-of-a-kind, allowing you to choose your favorite from a rich variety.

  2. Our annual staple—exclusive mufflers and gloves made from archive fabrics—is back with an upgrade! This year, boa mufflers join the lineup for an even richer variation.

  3. Exclusive earmuffs created in collaboration with 〈Barairo no Boushi〉 (Barairo no Boushi) will be available for purchase.

  4. Answers from the two designers to the questions collected from everyone during the spring fair will be displayed in-store. Please be sure to check them out when you visit!

October 28 (Wed) – November 3 (Tue)

Rita’s Diary 25th Anniversary Week

Rita’s Diary Knit Fair Vol. 5 “flower”
A special week celebrating the 25th anniversary of Rita’s Diary. Under the theme of “flower,” we will host various events including knitwear sales, workshops, pre-order sessions, and fresh flower sales.

〈NEW ALAN〉
A knitwear brand created by Yuna around the concept of "the ultimate blissful hand-knit." Renowned for its beautifully gradated knitwear, the brand will present a special knit cardigan adorned with flower motifs to match this season's theme.

【Brooch-Making Workshop】
*No reservation required
October 28 (Wed), October 31 (Sat), November 1 (Sun)

〈YUKI SHIMANE〉
A women's knitwear brand by Yuki Shimane, who studied fashion at Central Saint Martins in London. Leveraging knit fabrics created in collaboration with flower artist Moe Kondo, we will host a pre-order event for custom bags.

【Knit Bag Order Event】
*No reservation required

Available every day during the event period.

October 31 (Sat), November 1 (Sun)

〈Hanaya ten.〉POP UP SHOP

A flower shop based in Kagurazaka, Tokyo. Beyond gifts and wedding arrangements, Hanaya ten. approaches flowers with a free and creative vision—hosting pop-up stores across Japan, designing window and event displays, and creating visuals for TV, CMs, and advertisements. Having collaborated on the Rita’s Diary 25th Anniversary catalog, they now join us for this special pop-up shop. We warmly invite you to visit.

November 4 (Wed) – November 17 (Tue)

〈minä perhonen〉 “Talven ilot” – Winter Delights –

Proposing joyful moments to enjoy winter fashion.

Discover a wide range of items that brighten everyday life, from apparel to bags and accessories.

November 18 (Wed) – 24 (Tue)

〈SUNAOKUWAHARA〉Pop-up Shop

We are holding a limited-time pop-up shop for 〈SUNAOKUWAHARA〉, designed by Sunao Kuwahara. A pre-order event for the Spring/Summer 2027 collection will also be held concurrently. Discover a lineup of unique items that embody a refined, dignified presence.

November 25 (Wed) – December 8 (Tue)

〈Kiwanda〉POP UP SHOP

"Kiwanda" means "workshop" in Swahili. Founded in 2009 by designer Chieko, the brand creates unique, one-of-a-kind items born from creative ideas rendered in her Aoyama atelier. Enjoy a distinct worldview that weaves together the nostalgia of the good old days with modern sensibility.

December 9 (Wed) – 25 (Fri)

〈Barairo no Boushi〉POP UP SHOP

Founded in 1974, 〈Barairo no Boushi〉 is a Harajuku-born hat brand. Committed to domestic handcraftsmanship, every piece is made by artisans—from blocking and knitting to sewing and embellishing. Enjoy a unique world of headwear filled with artisanal warmth and playful style.