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1F Cosmetics / Space of Ginza April 1 (Wed) – 7 (Tue)
Ginza Fragrance Stories
March 25 (Wed) – April 7 (Tue), 2026
This event has ended.
As fragrances tell their stories, your own life story meets the world of scent.
Here you may discover a fragrance to accompany your new chapter, or one that expresses the person you aspire to be.
In springtime Ginza, why not encounter a special drop of fragrance that resonates with your heart?
April 1 (Wed) – 7 (Tue)
Participating Brands at 1F Space of Ginza
▶ Highlights
A total of 13 fragrance brands will gather, including 10 brands making their debut at Matsuya. Enjoy a diverse lineup.
Our fragrance specialists, well-versed in the background and story of each scent, will help you find the one that resonates with your sensibility.
In addition to perfumes, you will also find diffusers and room sprays that enrich moments at home—perfect as thoughtful gifts.
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Indult Paris
The first brand founded by Francis Kurkdjian in 2006. Created under the belief that “perfume is wearable art,” the original four fragrances were initially released in a limited edition of 999 bottles. Though they once nearly disappeared from the market, passionate fragrance enthusiasts captivated by their scents have since revived and continued the brand.
【Purchase Gift】
Customers who spend 38,500 yen or more (tax included) on Indult Paris products will receive a mini sample (3ml).
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Dr. Vranjes Firenze
A fragrance maison founded in Florence, Italy in 1983. For over 40 years, the brand has created olfactory works of art that delight the senses through Florentine craftsmanship, elegance, and refined perfumery techniques.
【Diffuser (250ml) Gift】
The first 10 customers who spend 63,250 yen or more (tax included) on Dr. Vranjes Firenze products at the pop-up venue will receive a diffuser.
The fragrance will be one currently available at the event venue.
【Fragrance Sample Gift】
The first 64 customers who purchase Dr. Vranjes Firenze products at matsuyaginza.com will receive a fragrance sample.
Fragrance sample will be selected at random.
From April 1 (Wed), available while supplies last.
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ORME
A French fragrance maison created by founder Marie-Lise Jonak and her son Baptiste Bouygues. Their fragrances are crafted without synthetic ingredients, expressing natural scents that can be enjoyed like pieces of art.
Matsuya Ginza Pre-Release
32° (Trente-Deux Degrés Celsius) Extrait de Parfum (50ml)
41,800 yen
A noble, intoxicating tuberose softened by the crisp freshness of pear.
【Purchase Gift】
Customers who spend 55,000 yen or more (tax included) on ORME products will receive Libre Nuit Extrait de Parfum (2ml).
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Caswell-Massey
Founded by Scottish-born pharmacist William Hunter, Caswell-Massey is the oldest fragrance brand in America. Since its founding in 1752, it has helped define the American luxury lifestyle.
【Purchase Gift】
Customers who spend 33,000 yen or more (tax included) will receive a Sandalwood Hand Cream (14.2g).
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Chloé Atelier des Fleurs
The Chloé Atelier des Fleurs collection was created as a space for creativity, revealing hidden facets of familiar flowers and capturing their most radiant moments in fragrance.
【Purchase Gift】
Customers who spend 20,000 yen or more (tax included) on Chloé Atelier des Fleurs products will receive an original Chloé pouch.
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The Merchant of Venice
A fragrance brand inspired by Venice’s historic perfume traditions and its trade with the East. Each fragrance is housed in bottles inspired by the glass craftsmanship of Murano Island, expressing tradition, artistry, and timeless elegance.
【Purchase Gift】
Customers who spend 13,200 yen or more (tax included) will receive a mini Eau de Parfum bottle (2ml).
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CIRO
Originally founded in New York in 1921, CIRO has been revived for the modern era. With a deep love for fragrance, boundless creativity, and a passion for innovation, the brand continues to explore avant-garde scents that challenge convention.
【Purchase Gift】
Customers who purchase CIRO products will receive a mini Eau de Parfum bottle (2ml).
Fragrance cannot be selected.
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Teatro Fragranze Uniche
A home fragrance brand from Florence, Italy, expressing rich emotions through scent. Bring the spirit of Florence into your living space.
【Purchase Gifts】
① Spend 11,000 yen or more (tax included) → Mini Spray (2ml)
② Spend 40,000 yen or more (tax included) → Candle
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Tiffany
A fragrance collection by Tiffany & Co., founded in New York in 1837. Enjoy bright and uplifting scents that reflect the elegant world of the legendary jeweler.
【Purchase Gift】
Customers who spend 16,500 yen or more (tax included) will receive:
Tiffany Sheer Eau de Toilette (4ml)
Tiffany Sample Set
Eau de Parfum (1.2ml)
Rose Gold Eau de Parfum (1.5ml)
Rose Gold Eau de Parfum Intense (1.5ml)
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Farina 1709
In 1709, Italian perfumer Johann Maria Farina settled in Cologne, Germany and created a masterpiece that ushered in a new era of fragrance. Inspired by sunlit landscapes, he named the scent “Eau de Cologne” in tribute to the city he came to call his second home.
【Purchase Gift】
Customers who spend 19,250 yen or more (tax included) on Farina products will receive an Indult Paris mini sample (3ml).
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Boadicea the Victorious
A British maison fragrance brand favored by the British royal family. Inspired by the beauty and strength of the ancient queen Boadicea, its fragrances elegantly express the personal stories of those who wear them.
Selected Store Exclusive
① Luxury Travel Set Red — 39,050 yen
Set includes:
Travel Case Red / Eau de Parfum Energizer (10ml) / Eau de Parfum Empire (10ml) / Eau de Parfum Envious (10ml)
② Luxury Travel Set Red G — 49,500 yen
Set includes:
Travel Case Red / Eau de Parfum Gentle (10ml) / Eau de Parfum Jubilee (10ml) / Pure Parfum Hanuman (10ml)
【Purchase Gift】
Customers who spend 33,000 yen or more (tax included) will receive a fragrance sample (1.5ml).
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Bodur
Created by fashion and image consultant Reiko Ono, Bodur is a fragrance brand designed for living comfortably in the present while staying true to oneself. The brand features a “travel the world through scent” series.
Matsuya Ginza Pre-Release
Praha (30ml) — 19,800 yen
“Magnolia of light and silence.”
Transparent magnolia wrapped in clear light, gently supported by olibanum. A beautiful harmony of magnolia and jasmine.
【Purchase Gift】
The first 20 customers who purchase Bodur products will receive a Multi Fragrance (2ml).
Choose 5 different scents from a selection of 16.
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Linari
A fragrance brand from Germany that enriches living spaces through room fragrances and eau de parfums. Its refined aesthetic enhances both interior spaces and everyday life.
【Purchase Gift】
Customers who purchase Linari products will receive either:
Mini Eau de Parfum (1.2ml)
orMini Room Fragrance Spray (1.2ml)
Fragrance cannot be selected.
*Purchase gifts are available while supplies last.
Fragrance Voting Campaign
Tell us your favorite scent in the Fragrance Voting.
As you explore the spring cosmetics floor, check which fragrance ranked where—and discover which scent took the top spot.
The results will also be shared later via the Matsuya Ginza Cosmetics LINE account.
As a Fragrance Voting Reward, customers who present their completed voting screen at participating shops will receive a book-shaped sticky note memo.
Available while supplies last.
Campaign Schedule
Program | Period | Location | |
LINE Voting | March 10 (Tue) – 23 (Mon) | ||
Voting Reward Gift | March 10 (Tue) – April 7 (Tue) | Participating cosmetics shops on 1F | |
Result Announcement | March 25 (Wed) – April 7 (Tue) |
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Participating Shops
Yves Saint Laurent / Officine Universelle Buly / COSME DECORTÉ / Sisley / Diptyque / Tom Ford Beauty / Nose Shop / Byredo / Fragrance Kawabe / Maison Margiela “REPLICA” Fragrances / L’Atelier des Parfums / Lancôme
Matsuya Point Card Special Benefits for New Members
During the following periods ① and ②, customers who newly enroll in the Matsuya Point Card (Point Web Service) on the same day of purchase and spend 5,500 yen or more (tax included) on fragrance products at participating shops will receive the following benefits.
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① March 25 (Wed) – 31 (Tue)
Receive a Multi-function Ballpoint Pen.
Location: Participating shops at 1F Cosmetics
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② April 1 (Wed) – 7 (Tue)
Fragrance Sample Gacha
You may participate once in a gacha machine where you can win fragrance samples.
Location: 1F Space of Ginza
How to Receive
Please present the following to a store staff member:
Your registration completion email (from the same day)
Your purchase receipt
Participating Shops
Yves Saint Laurent / Aesop / Officine Universelle Buly / Clinique / Guerlain / COSME DECORTÉ / Sisley / Chanel / Dior / Diptyque / Tom Ford Beauty / Nose Shop / Byredo / Fragrance Kawabe / Maison Margiela “REPLICA” Fragrances / L’Atelier des Parfums / Lancôme /
(② Second week only) 1F Space of Ginza
Only memberships completed on the day of purchase are eligible.
Web registration of an existing card is also eligible.
Please ask store staff for details.
Limit one per person.
Gifts and gacha participation are available while supplies last.
Purchase Gifts
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Nose Shop
Spend 19,800 yen or more (tax included) and receive a mini sample (1.5–2ml) from TOO or BDK Parfums.
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Sisley
The first 10 customers who purchase fragrance products will receive:
Hair Rituel Le Parfum (1.8ml)
Hair Rituel Precious Hair Care Oil (1ml × 2)
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Fragrance Kawabe
Spend 20,000 yen or more (tax included) and receive a 3-piece sample assortment (1.5ml each) from:
Bvlgari
Ferragamo
Miller Harris
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L’Atelier des Parfums
Spend 29,040 yen or more (tax included) and receive two Solférino samples (2ml each).
*All prices include tax.
*Images may include illustrative examples.
*Event details may change due to unforeseen circumstances.
