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1F Cosmetics
Chosen by Matsuya Ginza's Beauty Buying Team!
Summer Beauty Essentials That Stay Fresh and Shine-Free Until 5 PM
Another hot summer is here, with soaring temperatures day after day. Are you struggling with makeup breaking down from sweat and excess oil? Is your T-zone getting shiny while your cheeks and around your mouth feel dry from air conditioning?
If you're looking for makeup that resists smudging and keeps you looking fresh even at 5 PM, this feature is for you.
Our beauty buying team has carefully selected "game-changing" beauty products that transform late-afternoon makeup concerns into confidence. From skincare to makeup, discover the must-have items that will keep you glowing all summer long.
Team Members
Buyer (Woman in her 30s / Normal skin / Summer skin concern: Makeup breaking down from sweat / Hobbies: Working out, supporting favorite artists)
Assistant Buyer (Woman in her 20s / Combination skin / Summer skin concerns: Oily T-zone, makeup lifting / Hobbies: Watching TV dramas and movies)
〈SHISEIDO〉SHISEIDO Men SkinMatte Serum (Quasi-drug) (20ml)
¥5,500
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Product Name: SHISEIDO Men Serum M
Look fresh in just 9 seconds*. Formulated with a unique blend of three oil-absorbing powders, this serum helps reduce excess shine while keeping skin comfortably hydrated. It protects against dryness and other environmental stressors, leaving skin healthy-looking with less visible pores.
*Approximate time required for application.
Buyer's Recommendation
Although it's part of the SHISEIDO Men line, I highly recommend everyone give it a try. It leaves the skin silky smooth without drying it out, and it layers beautifully under makeup. It's the kind of serum you'll want to use every day. I even asked my colleagues to try the sample, and they were hooked after just one application. If you're concerned about makeup breaking down from excess oil during the summer, this is definitely worth adding to your routine.
〈SHISEIDO〉SHISEIDO Essence SkinSmooth Foundation (30ml / 12 shades / SPF30 PA+++)
¥7,590
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The latest addition to SHISEIDO's skincare foundation series delivers a beautifully smooth, refined finish. Enhanced with skincare ingredients, it helps improve the appearance of skin while minimizing the look of pores and shine. Its lightweight, hydrating texture blends seamlessly into the skin, comfortably covering imperfections while leaving a naturally radiant, smooth complexion that lasts.
Buyer's Recommendation
Even as someone who always prioritizes coverage in a foundation, I was thoroughly impressed. It's ideal for summer, offering the perfect balance of a smooth finish and natural glow without feeling heavy. By late afternoon, all I need is to blot away excess oil and lightly dust on some powder to refresh my makeup. One of its biggest strengths is how gracefully it wears throughout the day. Pair it with SHISEIDO's DAIYA FUDE Face Duo Brush for an effortlessly smooth complexion in no time—perfect for busy mornings.
〈KANEBO〉Skin Harmonizer (180ml)
¥5,500
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A dual-layer lotion designed to tackle multiple skin concerns at once—from dryness and roughness to excess oil and shine. It helps trap "oxidized sebum" while balancing moisture, leaving skin hydrated, clear, and beautifully balanced. Shake well before use.
Assistant Buyer's Recommendation
The first thing that amazed me was how quickly it absorbs. Even though it contains oil, my skin feels smooth rather than greasy, while the dry areas around my cheeks and jaw stay comfortably hydrated. As someone with combination skin, this product offers everything I've been looking for. It works beautifully in the morning without making makeup slip, and I also love the subtle herbal floral fragrance.
〈MT Metatron〉MT Protect UV Cream (50g / SPF50+ PA++++)
¥4,950
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A sunscreen cream that protects skin from UV rays while maintaining hydration. It also helps address damage caused by dryness and uneven skin texture. Despite its SPF50+ protection, the lightweight formula feels comfortable on the skin, providing advanced UV care while helping maintain healthy-looking skin over time.
Assistant Buyer's Recommendation
Compared with the brand's previous UV gel and UV base creams, this new UV cream offers even stronger UV protection. What I love most is how well it adheres to the skin. It spreads effortlessly with a light texture despite its high SPF, so it never feels heavy or leaves a noticeable film. The carefully developed moisturizing formula also helps prevent dryness on my cheeks.