A collection of blue and white ceramic dishes and a teapot arranged on a blue background, featuring various patterns and shapes.

8F Event Square

The 41st Tobe Ware Exhibition – Pottery Shaped by Everyday Life

Organizer: Tobe Ware Cooperative Association
Supporters: Ehime Prefecture / Tobe Town / Tobe Town Tourism Association / Tobe Ware Sales Cooperative Association

January 21 (Wed) – January 27 (Tue), 2026
11:00 a.m. – 8:00 p.m.
*Closes at 5:00 p.m. on the final day

Online Store
January 7 (Wed), 2026, 11:00 a.m. – January 20 (Tue)
[Visit the online store]
January 21 (Wed) – Opening Day Purchase Restriction
Purchases on the first day (January 21) are limited to Matsuya card members only.
*Customers without a Matsuya card are encouraged to register for the “Matsuya Point WEB,” available via smartphone (no admission or annual fee).

*This event has ended.

A set of decorative blue and white ceramic plates, featuring round and square designs with intricate floral and abstract patterns.

Tobe ware, born in Tobe Town, Ehime Prefecture, continues to preserve and pass down the tradition of hand-painted craftsmanship.

Marking its 41st edition, this exhibition brings together tableware from more than 30 kilns directly from the production region.

A special feature commemorating Matsuya Ginza’s 100th anniversary:
“TOBE100 Small Plates & Bowls” will also be presented.

Matsuya Card Member Benefits

January 21 (Wed): Purchase restricted to Matsuya card members

Purchase Gift

Benefits Throughout the Exhibition Period

Online Store: Tobe Ware Special Feature

January 7 (Wed), 11:00 a.m. – January 20 (Tue)

Selected items from seven kilns will be available for purchase online.
Customers who spend ¥8,800 or more (tax included) will receive a Tobe Ware Soba Cup as a gift.

The gift will be shipped together with the purchased items.
Orders cannot be combined.
Available while supplies last.

[Visit the online store]

Participating Kilns

Unseki Kiln / Goshōen Kiln / Kiyoshi Kiln / Sukoshiya / Seigetsu Kiln / Satsuki Kiln / Toubou Yu

Details are subject to change.

Sample Products

White ceramic cup and saucer with blue dachshund patterns against a white background.

Unseki Kiln

Mug & Oval Plate Set (Dog motif) – ¥6,270

[Purchase here]

A decorative scalloped-edged plate with a blue floral pattern and intricate design on a white background.

Toubou Yu

Rinka-Shinogi Deep Bowl (Small), Rust Blue – ¥5,500

[Purchase here]

A beige cup and matching saucer, both adorned with a pattern of pink circles, set against a plain white background.

Sukoshiya

Mug & 5-inch Plate Set, Pink Flower – ¥6,936

[Purchase here]

Tobe Ware Exhibition – Annual Special Events

Three ceramic cups with blue and white patterns sit on a windowsill, with a blurred background of a traditional building.

Special Event ①

Soba Cup & Iyokan Citrus Purchase Gifts

Spend ¥8,800 or more (tax included) to receive a Tobe Ware Soba Cup.
Spend ¥3,300 or more (tax included) to receive an Ehime Iyokan Citrus.

Receipts cannot be combined.
Available while supplies last.
For online store purchases, only gift (1) applies.
For online store purchases, a single order of ¥8,800 or more is required.
Details are subject to change.

Special Event ②

Baizan Kiln – Special Offer Items

From January 21 (Wednesday)

More than 50 varieties of special-price tableware (including assorted patterns) will be available in limited quantities.

Available while supplies last.
Details are subject to change.

Special Event ③

Baizan Kiln – Daily Special Items

A rotating selection of daily special offers will be available.

Three small white ceramic plates with blue floral and abstract designs, arranged in a triangular formation on a white surface.

[First Release] January 22 (Thursday), from 11:00 a.m.

4.6-inch Straight-Edged Round Plates – ¥1,320 each

Three square porcelain plates with blue intricate patterns on a white background, arranged on a smooth, light-colored surface.

[Second Release] January 23 (Friday), from 11:00 a.m

Square Individual Plates – ¥1,320 each

Special Event ④

Personalized Children’s Tableware (Made to Order)

A set of ceramic dishware featuring playful illustrations of clouds, cars, and sun, with a large plate and a small bowl on a white background.

Children’s Rice Bowl (Pink / Blue) – ¥3,289 each
Children’s Plate (Pink / Blue) – ¥3,289 each

Photos are for reference only.

Personalization Details

Matsuya Ginza 100th Anniversary Special Feature

“TOBE100 Small Plates & Small Bowls”

A collection of various blue and white patterned plates and bowls arranged on a blue background.

For 100 years, Matsuya Ginza has walked together with the city of Ginza.
To commemorate its 100th anniversary, this special feature presents 100 carefully selected small plates and bowls from participating kilns.

An array of colorful Japanese dishes on various plates, with a hand reaching to pick up a dessert.

In addition, a column introduces the joy of choosing and using Tobe ware small plates and bowls, styled by plating designer Tokiko Iino (@tokikoiino).

Matsuya Ginza 100th Anniversary Column

“TOBE100 Small Plates & Bowls from Ehime – Ideas for Enjoying Everyday Life with Tableware”

Past columns are also available.

Pottery Wheel Demonstrations & Artisan Attendance

Pottery Wheel Demonstration Schedule

Artisan Attendance Schedule

List of Participating Kilns

Approximately 35 kilns are scheduled to participate.

※Details are subject to change.
※Images are for illustrative purposes only.
※All prices include tax.

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https://www.instagram.com/matsuyaginza_living/