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All Floors | Campaign
Ginza Summer
GINZA SUMMER INSIDE GUIDE
July 23 (Wed) – August 19 (Tue), 2025
Encounter, explore, and take home a special souvenir in Ginza.
Enjoy an extraordinary and refined summer experience, made possible only in this unique city.
A lineup of special souvenirs unique to Ginza.
Introducing carefully selected summer delicacies.
◆ Basement 1st Floor Japanese & Western Sweets / Gourmarché
① ＜Kashin Osuga＞
Matsuba Bolo (105g) 1,201 yen
Matsuya Ginza Exclusive
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A fragrant, crunchy bolo with a miso flavor.
Shaped like the two joined pine needles of a pine sprig, which symbolize marital harmony and are considered a good luck charm.
② ＜Kurakichi＞
KURAKICHI Akita Fruit Cookie Tin (Matsuya Ginza 100th Anniversary Assortment) (280g) 6,480 yen
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A Matsuya Ginza 100th Anniversary Assortment made with "Ginza Honey" and raspberries from Akita Prefecture.
③ ＜Kurofune＞
Castella with Rice Flour Yuniwa (1 piece) 519 yen
Matsuya Ginza Exclusive
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A castella made with rice flour using “Hyakumangoku,” a premium rice from Ishikawa Prefecture.
Enjoy the refined flavor of the rice flour and the gentle sweetness of coarse sugar.
④ ＜Shiose Sohonke＞
Hoshi of Ginza (5 pieces) 1,188 yen
Matsuya Ginza Exclusive
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A jōyo manju filled with three types of bean paste: koshian, shiroan, and tsubuan, wrapped in three colorful skins. Finished with gold leaf for a festive appearance.
⑤ ＜Shiseido Parlour＞
MATSUYA GINZA Konpeito (104g) 669 yen
Matsuya Ginza Exclusive
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Konpeito crafted by artisans using traditional methods. The package features the Matsuya Ginza logo designed by Masayoshi Nakajo, the designer who also created the ＜Shiseido Parlour＞ logo.
⑥ Millefeuille Maison Francaise
Ginza Avenue (6 pieces) 3,240 yen
Matsuya Ginza Exclusive
Online store available here
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Cream with rum-scented raisins, evoking the adult town of Ginza, sandwiched in crispy feuilletage.
※Ends when sold out.
⑦ ＜Fresh Fruit Yamazan＞
Ripe Peach and Shine Muscat Jelly (1 piece) 783 yen
Matsuya Ginza Exclusive
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From a specialty fruit store, an exceptionally fresh jelly made with carefully selected high-sugar peaches from Fukushima Prefecture and crisp Shine Muscat grapes.
⑧ ＜L'Abeille＞
Ginza Souvenir Financier Gift (8 pieces) 3,996 yen
Matsuya Ginza Exclusive
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Financiers made with fragrant “Ginza Honey” and carefully selected ingredients such as almonds and butter. Enjoy the rich, concentrated flavor of the honey.
Everyone vote! My Best [Ginza Souvenir]
July 23 (Wed) – August 5 (Tue)
We will hold a popularity vote for [Ginza Souvenirs] you would want to choose as summer gifts or presents for someone special, selected from exquisite sweets available only at Matsuya Ginza. We invite everyone to participate!
How to participate
1.Choose your favorite
Select your top pick for [Ginza Souvenir] from the 8 types of sweets listed above.
2.Vote
A. [Voting Panel] installed at the B1 Subway Entrance
B. Matsuya Ginza Official LINE scheduled for distribution on Tuesday, July 22
Vote using either of the above methods.
3. Result announcement
The [Best of Ginza Souvenir] with the most votes will be announced on Matsuya Ginza Official LINE, scheduled for distribution on Tuesday, August 12!
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Ginza Sweet Information
At B1 Ginza Sweet, specially selected brands that enhance the feeling of summer in Ginza will open for a limited time. We will bring you exceptional delicacies.
◆ B1 Ginza Sweet
＜Usu-gori Honpo Goromaruya＞
July 23 (Wed) – 29 (Tue)
Introducing popular fresh amber sugar confections created by the 16th-generation owner of Usu-gori Honpo Goromaruya from Toyama Prefecture, Mr. Katsuaki Watanabe, inspired by the works of glass artist Mai Yamamoto.
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Kisetsu no Sagashimono (Tateyama Blue) (9 pieces) 3,780 yen
Matsuya Ginza Exclusive
＜Tomomi Gelato＞
July 30 (Wed) – August 5 (Tue)
Making its first appearance from Kyoto, this gelato shop features flavors made with delicious Japanese ingredients!
Enjoy a variety of flavors crafted by the owner who trained in Italy, also available for eat-in.
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Soba Hōru Matcha (1 piece) 864 yen
Matsuya Ginza Exclusive [Takeout / Tax rate 8%] and more
※Tax rate is 10% for eat-in.
※Image is for illustrative purposes only.
＜SHOZO COFFEE＞
August 6 (Wed) – 12 (Tue)
A renowned baked sweets and coffee shop from Nasushiobara City, Tochigi Prefecture, makes an appearance.
Also featuring collaboration items with the popular confectionery shop ＜Kashin Osuga＞ from Hikone City, Shiga Prefecture.
Introducing exclusive flavors such as Western-style monaka “35” and “Wasanbon Walnut” paired with coffee.
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Left: 35 COFFEE (28g) 361 yen
Right: Wasanbon Kurumi Coffee (1 bag) 921 yen
GINZA FROZEN GOURMET Information
Introducing delicious items perfect for the hot summer, from the B2F premium frozen food section GINZA FROZEN GOURMET.
Chilled sweets or spicy curry. Which do you prefer?
◆ B2F Ginza Frozen Gourmet
＜Pâtisserie Asako Iwayanagi＞
Ice Cake “Ginza Honey Entremets Glacés” (approx. 12cm diameter) 6,804 yen
Matsuya Exclusive
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To commemorate the 100th anniversary of Matsuya Ginza’s opening, this celebratory ice cake features royal milk tea gelato made with Ginza Honey, with a hint of lemon cassata inside. Enjoy it together with the texture of the whole wheat tart.
＜Ginza Nile Restaurant＞
Spice-scented South Indian Curry
(3 varieties including Mutton Curry × 150g each) 4,266 yen
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Established in 1949, Japan’s oldest Indian cuisine specialty restaurant.
Enjoy the taste of this long-established Ginza restaurant at home.
※All listed prices include tax.
※Images may include illustrative examples.
※Items with limited quantities will no longer be available once sold out.
※Event details are subject to change. For more information, please contact each sales area.
