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1F Front Entrance Promotion
GUERLAIN New Fragrance "L'Heure Bleue" Launch POP UP Event
September 16 (Wed) ー 22 (Tue, Holiday), 2026
GUERLAIN presents the launch event for its new fragrance, "L'Heure Bleue." Meaning "the blue hour" in French, this new fragrance was created for the modern woman by Guerlain's in-house perfumer, Delphine Jelk. Nearly a century after the legendary "L'Heure Bleue 1912"—originally crafted by 3rd generation perfumer Jacques Guerlain—this new creation reinterprets the "blue hour," capturing that exact moment inside a bottle.
Together with its scent, unlock infinite possibilities and experience an "eternal moment." Delivering a empowering "switch" to ignite every woman's life.
L'Heure Bleue Eau de Parfum
30ml 12,320 yen (tax included)
50ml 17,600 yen (tax included)
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The scent of the sky, filling the blue hour. Introducing the new fragrance "L'Heure Bleue."
"L'Heure Bleue", the blue hour that arrives twice a day in the dawn and dusk skies. Inspired by this exquisitely beautiful and universal natural phenomenon, this floral amber fragrance combines an ozonic accord reflecting the clear atmosphere with iris capturing the soft mood of the blue hour, accompanied by the comforting warmth of vanilla.
L'Heure Bleue Scented Soap
6,050 yen (tax included)
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Introducing a hand & body soap from the new fragrance "L'Heure Bleue."
The scents of iris and vanilla gently and comfortably spread, delicately cleansing your hands and body.
Rouge G Case
4,950 yen (tax included)
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GUERLAIN's iconic jewel lipstick, "Rouge G." A special, limited-edition design expressing the world of "L'Heure Bleue" makes its debut in the customizable double-mirror jewel case.
