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<PIPER-HEIDSIECK>
Pop-Up Shop & Matsuya Ginza 100th Anniversary Champagne Bar
October 29 (Wed) – November 4 (Tue) ,2025
1st Floor, Space of Ginza
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その他 食品
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A special pop-up event by the prestigious Champagne house PIPER-HEIDSIECK, said to be loved by Marilyn Monroe, will be held.
Under the theme “Twist the Script: Add a Twist to Life’s Story,” the event showcases the Maison’s unique world, deeply connected to the world of cinema.
At the venue, you can explore a wide range of offerings, including the limited-edition item “PIPER-HEIDSIECK Essentiel by Matsuya Ginza” created to celebrate the 100th anniversary of Matsuya Ginza. We also offer value sets.
Additionally, the adjoining Champagne bar will serve all labels from PIPER-HEIDSIECK as well as selections from other renowned houses, accompanied by perfectly paired snacks. Rare Champagnes will also be offered on a rotating daily basis.
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<PIPER-HEIDSIECK> Pop-Up Shop
◎ Selected Products
A carefully crafted bottle created with the involvement of Matsuya Ginza’s Japanese and Western liquor buyers, who visited the Champagne house in person.
A special cuvée made exclusively for Matsuya Ginza to commemorate its 100th anniversary.
PIPER-HEIDSIECK Essentiel by Matsuya Ginza ¥11,000
A limited-edition Champagne created in special collaboration with the historic French Maison PIPER-HEIDSIECK.
From the moment it is poured, delicate bubbles rise gracefully, and its rich, full-bodied flavor unfolds on the palate. The elegant, lingering finish adds a touch of sophistication to any special moment.
Careful attention was given to the dosage and the selection of reserve wines, resulting in a Champagne that pairs beautifully with a variety of dishes. Perfect for celebrating anniversaries or as a gift for someone special, this unique creation blends the flair of Matsuya’s buyers with the craftsmanship of a long-established Maison.
[Purchase Bonus]
During the event, customers who spend ¥11,000 or more at the Pop-Up Shop can try their luck at a gacha for a chance to win PIPER-HEIDSIECK original goods and more.
Matsuya Ginza 100th Anniversary Champagne Bar
◎ Selected Products
PIPER-HEIDSIECK Essentiel by Matsuya Ginza (90ml) ¥1,540
PIPER-HEIDSIECK Essentiel Blanc de Blancs (90ml) ¥2,200
Ruinart Blanc de Blancs (90ml) ¥2,750
Daily Special Glass Champagne
October 29 (Wed): Taittinger Comtes de Champagne 2013 (60ml) ¥5,390
October 30 (Thu): Henriot Cuvée Hemera 2008 (60ml) ¥5,170
October 31 (Fri): Rare Champagne Magnum 2008 (60ml) ¥8,800
November 1 (Sat): Salon 1997 (60ml) ¥33,000
November 2 (Sun): Piper-Heidsieck Hors-Série 1971 (60ml) ¥9,900
November 3 (Mon, National Holiday): Krug 2011 (60ml) ¥8,250
November 4 (Tue): Dom Pérignon 2015 (60ml) ¥4,950
Weekend Event
➀ Champagne Tower Performance
Date & Time: Friday, October 31, from 6:00 PM
Champagne will be served from a glass tower.
*Limited quantity available. Service ends when supplies run out.
② DJ Performance
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Enjoy an extraordinary atmosphere where music and Champagne come together.
October 30 (Thu): 5:00 PM – 8:00 PM – Hiko & Sohey
October 31 (Fri): 5:00 PM – 8:00 PM – DJ YUKA
November 1 (Sat): 5:00 PM – 8:00 PM – Hiko & Sohey
November 2 (Sun): 5:00 PM – 8:00 PM – DJ YUKA
November 3 (Mon, Holiday): 4:30 PM – 7:30 PM – DJ YUKA
③ Mini Talk Event
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November 1 (Sat) – November 3 (Mon, Holiday)
From 3:00 PM each day (approximately 30 minutes)
Mr. Juichi Honma, Country Manager of PIPER-HEIDSIECK, will talk about the魅力 of PIPER-HEIDSIECK and how to enjoy Champagne.
※All displayed prices include tax.
※Drinking alcohol is prohibited by law for persons under 20 years of age.
※Alcohol will not be served to customers who arrive by car or other vehicles.
※Please note that the event details are subject to change or cancellation.
Name and Location of Seller | Matsuya Co., Ltd., Ginza Store 3-6-1 Ginza, Chuo-ku, Tokyo, Japan |
Name of Liquor Sales Manager | Masaki Tokuhara |
Date of Completion of Liquor Sales Management Training | November 5, 2024 |
Deadline for Next Training | November 4, 2027 |
Name of Training Organization | Japan Voluntary Chain AssociationJapan Voluntary Chain Association |
