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1F Space of Ginza
THE MARKET by atelier FORMARE
June 17 (Wed)–23 (Tue), 2026
*This event has ended.
A limited-time event bringing together popular brands from Atelier FORMARE, including Ball & Chain, LUXE'T, Ufu, and SAN HIDEAKI MIHARA.
From bags to leather accessories, discover your next favorite item.
[Important Notice] Cancellation of the "san hideaki mihara Bag - Hello Kitty Model" Release
Thank you very much for your continued patronage.
We regret to inform you that the release of the "SAN HIDEAKIMIHARA Bag - Hello Kitty Model," originally scheduled for sale starting Friday, June 19, has been postponed due to unforeseen circumstances. Furthermore, there will be no sales of this item during the current event period.
We sincerely apologize for the significant inconvenience and disappointment this causes to our customers who have been eagerly looking forward to the release.
Future sales schedules will be announced on the official SAN HIDEAKIMIHARA Instagram account as soon as the details are finalized.
We deeply appreciate your kind understanding in this matter.
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Ball & Chain / First Star
¥5,500
A new color joins the popular star-pattern collection. The embroidered stars feature dimensional texture and subtle luster, adding elegance to this casual motif.
Material: Nylon
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Ball & Chain Café / Gradient Bottle
¥1,870
An exclusive bottle available only at the café. Features "Bolche," the Ball & Chain Café mascot, as a charming accent.
Material: Plastic
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LUXE'T / New Classic Bag
¥8,250
The New Classic Eco Bag features elegant details that go beyond the concept of a typical eco bag. Recommended for formal occasions and polished everyday styling.
Material: Nylon
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SAN HIDEAKI MIHARA / Envelope Wallet
¥28,600
A garcon-style wallet inspired by the shape of an envelope. The overall balance has been carefully designed to create a graceful appearance when held in hand.
Material: Goatskin
Information Regarding Numbered Admission Tickets
Due to anticipated crowds, numbered admission tickets will be distributed for access to the sales booths featuring the products listed below (①–⑤).
In addition to an admission ticket, entry to the sales booth requires presentation of your registration screen for Matsuya's Point WEB Service.
After receiving your ticket, please register for notifications via email or LINE using the QR code printed on the ticket and wait until your number is called.
Register for Matsuya's Point WEB Service >
Eligible Products
① June 17 (Wed): LUXE'T Classic Eco Bag – Hello Kitty Model
② June 18 (Thu): Ball & Chain Café MS Size Bag – Sanrio Characters Model
③ June 19 (Fri): SAN HIDEAKI MIHARA Bag – Hello Kitty Model
[Important Notice] Cancellation of the "san hideaki mihara Bag - Hello Kitty Model" Release
Thank you very much for your continued patronage.
We regret to inform you that the release of the "SAN HIDEAKIMIHARA Bag - Hello Kitty Model," originally scheduled for sale starting Friday, June 19, has been postponed due to unforeseen circumstances. Furthermore, there will be no sales of this item during the current event period.
We sincerely apologize for the significant inconvenience and disappointment this causes to our customers who have been eagerly looking forward to the release.
Future sales schedules will be announced on the official SAN HIDEAKIMIHARA Instagram account as soon as the details are finalized.
We deeply appreciate your kind understanding in this matter.
④ June 20 (Sat): Ball & Chain – Peanuts Model
⑤ June 21 (Sun): Ball & Chain Capsule Toy – Mini Size Hello Kitty Model
Distribution Time
10:00 a.m.–10:45 a.m. each day
Distribution Location
Matsuya Ginza Main Entrance
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Admission Ticket Distribution
After opening hours, tickets will be distributed near the event venue inside the store.
One ticket per person.
Purchases are limited to one item per person for each product listed above.
Quantities are limited and purchase is not guaranteed even with a ticket.
Lost tickets will be considered invalid.
Tickets are not required for areas outside the designated sales booths.
Stock inquiries and item reservations by phone are not available.
Waiting Area After Notification
As your admission time approaches, you will be notified in sequence. Please register for notifications via email or LINE using the QR code on your ticket.
After being called, please line up in numerical order at the waiting area below before entering the sales booth. Present both your Point WEB Service registration screen and admission ticket to staff.
If your Point WEB Service registration cannot be confirmed, your entry order may be adjusted.
If you are not present when called, the next customer may be admitted first.
Waiting Area / Post-Opening Ticket Distribution Location
Staircase beside 1F Space of Ginza (Diptyque side)
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*All displayed prices include tax.
