:format(avif)/)
8F Event Square
Exhibitions Others
The 17th Ginza Handicraft Direct Market
September 17 (Wed) – 23 (Tue, National Holiday), 2025
Hours: 11:00 a.m. – 8:00 p.m.
September 21 (Sun): Closes at 7:30 p.m.
Final day: Closes at 5:00 p.m.
Click here for the venue map
■For the latest updates, follow the official Instagram of "Ginza Handicraft Direct Market"＠ginza_teshigotochokubaijo .
Follow us and stay updated with the latest news!
This year marks the 100th anniversary of the opening of Matsuya Ginza!
In celebration of this milestone, we will present a variety of special projects to commemorate the occasion. This year’s theme for the "Ginza Handmade Direct Sales" is "Connecting and Being Connected." Under this theme, various forms of craftsmanship will fill the venue.
■ 100th Anniversary Special Project 【Towards the Next 100 Years】
Using the past 100 years as a turning point, how will we face the next 100 years? To mark the 100th anniversary of the Ginza store’s opening, we will introduce craftsmanship and new challenges created by artisans who are looking ahead to "the next 100 years."
Please enjoy viewing the items filled with messages for the future.
Around 7 artisans are expected to participate.
Exhibit Locations: Various areas of the venue and exhibitor booths
/)
＜tamaki niime (Banshu-Ori)＞
"Meguri Series"
Presenting the Meguri Series, a collection that encapsulates tamaki niime’s 20-year journey. Carefully sorted fabric remnants are finely shredded, spun back into yarn, and woven once again into new garments—each piece a testament to thoughtful craftsmanship. This collection embodies a vision of a circular, sustainable world."
:format(avif)/)
＜BAILER (Fabric Bucket Bag)＞
"100 Bailer"
The number "100" in the logo symbolizes abundance, prosperity, continuity, and infinite possibilities. It represents a milestone reached, suggesting further development and progress from that point. This collection is designed with a special meaning, carrying a positive and empowering message.
~Other participating creators(scheduled)~
Masahiro Ishikawa(Glass)
Okubo House Woodworks(Woodcraft)
Sunami Toru Shoten(Igusa Baskets)/Hinoe(Decorative Brooms)/Bitchu Hanamuseum(Flower Mats)
Suno & Morrison(Textiles & Baskets)
Fukurasha(Items from Okinawa)
*Schedule is subject to change.
■ 100th Anniversary Special Project 【Artisans and Artisans】
Artisans who face their work with sincerity and joy have collaborated by leveraging their connections and relationships, creating new works together.
By combining different perspectives and techniques, new ideas were born, leading to the creation of previously unseen value.
The works that only "artisans with artisans" could have realized will be exhibited.
Around 30 artisans are expected to participate.
Exhibit Locations: Various areas of the venue and exhibitor booths
*Schedule is subject to change.
:format(avif)/)
<Yonezawa Broom Workshop (Brooms)> × <Woodwork Yamani (Pepper Mills)>
“Broom”
The refined lathe skills and sensibilities of Woodwork Yamani have been applied to the handle of the Matsumoto broom from Yonezawa Broom Workshop. Drawing on the easy-to-grip form cultivated through crafting pepper mills, they created a functional and beautiful handle. For this project, the husband-and-wife team at Woodwork Yamani each designed a handle, taking on the challenge of exploring new possibilities. Yonezawa responded to these new designs from young artisans with his own time-honed craftsmanship, resulting in a special piece that combines both functionality and beauty.7 Days Connecting Artisans from Across Japan with Ginza
Handcraft Direct Market Column is here (Scheduled to be published on September 2 at 11:00 a.m.)
The photo is for reference only. Each piece is one of a kind.
:format(avif)/)
<Okashika Kosendō / Classic Ko (Maki-e Jewelry)> × <Studio Isado (Woodwork)>
“Small Frame for a Brooch”
Ms. Okashika has long been familiar with the works of Mr. Honda from Studio Isado, often placing brooches from her own workshop into Honda’s frames to enjoy them as interior décor. Inspired by this project, she wished to present customers with a way to appreciate wearable brooches as art, leading to this collaboration. The result is an exciting proposal: not only can you wear your treasured jewelry, but you can also display it in a frame to enjoy as part of your daily surroundings.
The photo is for reference only. Each piece is one of a kind.
:format(avif)/)
<Sosogama (Ceramics / Textile Products)> × <Yuichi Sunahara (Leather)>
“Travel Tea Set”
Mr. Takenouchi, a veteran ceramic artist at Sosogama, is a craftsman who combines masterful technique with a contemporary sensibility. This collaboration has resulted in a monochrome, modern travel tea set. To further enhance the beauty of the set, Mr. Takenouchi teamed up with a leather artisan based in the same Kagoshima region. The case for the matcha bowl is inspired by Japan’s traditional magewappa (bentwood boxes) and features meticulous craftsmanship with leather carefully wrapped and secured. The result is a fresh, modern interpretation of traditional craft. This travel tea set is a superb work that perfectly fuses tradition, modernity, and contrasting materials.
The photo is for reference only. Each piece is one of a kind.
/)
<Yoshiko Nitta (Glass)> × <Shinya Kakiuchi (Glass)>
“Bonded Glass”
This collaboration brings together Shinya Kakiuchi, known for creating sleek, refined glassware, and Yoshiko Nitta, recognized for her beautifully patterned glass. Nitta applied her signature patterns and sandblasting to Amaro glasses and rock glasses crafted by Kakiuchi. The sharp, clean lines of Kakiuchi’s work harmonize with the softness and delicacy of Nitta’s artistry, resulting in one-of-a-kind glasses that present a completely new expression distinct from either artist’s individual work.
The photo is for reference only. Each piece is one of a kind.
~Other listing collaborative creators (scheduled)~
Ichiyo Kiln, Hajime Kimura (Bizen ware) × Kanaami-Tsuji (wire products)
Ichiyo Kiln, Hajime Kimura (Bizen ware) × Kanaami-Tsuji (wire products) × Kobayashi Hokoen (bancha tea)
Ichiyo Kiln, Hajime Kimura (Bizen ware) × Itsukage Nijo (woodwork)
Iriko no Yamakuni (dried sardines) × Tobeyaki Satsuki Kiln (porcelain)
Ai Torii (ceramics) × sabi-nuno (rust dyeing)
Mugihiko Kitagawa (ceramics) × Daiyo (Japanese candles)
Craft KOCHI (woodwork) × Tekki-sha (lacquerware)
Susumuya Tea Shop (tea and tools) × Kaikado (tea caddies)
Sekken-ya Leaf (soap) × Shoji Akira (woodwork)
Tetsu Kobo, Teppei Kojima (ceramics) × Sota Azuchi (glass)
Kosuke Teramura (ceramics) × Woodwork Yamani (pepper mills)
Yoshiko Nitta (glass) × Hinoe (straw decorations)
Kaoru Matsumoto (ceramics) × Hinoe (straw decorations)
YARN HOME (fabric) × BAILER (canvas bucket bags)
YARN HOME (fabric) × muni* (dresses and accessories)
Yamano-ne Glass (glass) × Yudai Ishiguro (woodwork)
Others
*Order not specified
*Schedule is subject to change.
■ 100th Anniversary Special Handcraft DJ Time ~Club Direct Market~
A gathering of music-loving artisans!
Members of the team named "Club Direct Market" will take turns DJing while running their direct sales booths. The venue will be filled with a pleasant rhythm, creating a unique moment where music and craftsmanship intersect — something only found at the Handcraft Direct Market. The music may spark conversations with the artisans themselves. Who will appear is a surprise for the day.
This year’s special feature includes a commemorative DJ booth within the venue. In addition, supporter DJ/producer Shuya Okino has created a special mix exclusively for this event, which will be broadcast in the venue during the exhibition period (*Please note: he will not be present due to a European tour). A QR code will be available at the booth so you can enjoy the mix on your own device.
*Spotify app required; please install in advance.
Enjoy a sophisticated soundscape in the venue.
On Monday, September 22, present receipts totaling 33,000 yen or more (tax included, combined allowed) plus any type of Matsuya card at the DJ booth to receive a special novelty gift.
*Limit one gift per person.
*Available while supplies last.
---
■ 100th Anniversary Special Daily Market
The popular Daily Market is back! Each day, different food shops will open, offering delicious and energizing treats to brighten your everyday life. This year’s special feature includes take-out alcoholic beverages crafted with care. Let’s toast together to the anniversary year!
【Topic Menu Information】
〇 ATELIER Perch.
Special sandwiches by ATELIER Perch. & Bread Yorutono(available only on Friday, September 19)
:format(avif)/)
〇 VIVA COFFEE
In addition to hot and iced coffee, coffee cocktails will also be available.
:format(avif)/)
:format(avif)/)
〇 MOKOMESHI / SLOW GELATO in bulk
In addition to cream soda, botanical syrup highballs will also be available.
:format(avif)/)
*The photo is for illustrative purposes only.
*Drinking alcohol under the age of 20 is prohibited by law.
We strictly refrain from serving alcohol to customers who will be driving or riding in a vehicle, as well as to those under the age of 20.
■ Plenty of Live Demonstrations by Artisans!
<Okubo House Woodworks / Woodcraft> Spatula shaving demonstration & repairs
<Kanaami-Tsuji / Wire Mesh Products> Handmade tea strainer weaving demonstration
<Sunami Toru Shoten / Igusa Baskets> Bottle basket weaving demonstration
<SOSAKUBAG / Paper Mulberry Bags> Paper mulberry bag maintenance
<Tetsu Kobo Kojima Teppei / Ceramics> Slipware painting demonstration
<10 Good / Whetstones> Kitchen knife sharpening demonstration
<Matsunoya / Sundry Goods Wholesaler> Canvas bag making on a sewing machine demonstration <Yatsuyanagi Shoten / Cherry Bark Work> Cherry bark shaving experience demonstration
<Yonezawa Broom Workshop / Brooms> Broom making demonstration *Wednesday, September 17-Saturday, September 20
*Schedule is subject to change
