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5F Others | Men's
The Power of Bespoke, Rediscovered for Our Time
Craft the ultimate suit through a Bespoke Tailor.
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Meeting the needs of our customers is one of the core missions of a department store. This shared commitment is at the heart of all Matsuya Ginza staff. But what exactly are those "needs"? As we reintroduce our bespoke tailoring services, we invite you to reflect with us on what true comfort really means.
Speak, touch, feel
The source of inspiration lies genuine empathy.
As work attire becomes more casual and the traditional idea of a “suit as a symbol of the working professional” continues to evolve, Matsuya Ginza has adapted by offering new styles such as comfortable “New Normal” suits made with stretch fabrics.
Amid these changing times, however, one staff member remained focused on a question: What kind of suit should a department store recommend to its customers? That person is Mr. Awatake, our buyer of business attire.
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Mr. Awatake said that “Over the years, we've introduced high-quality made-to-measure suits—from ready-to-wear to pattern orders and semi-custom options—at accessible prices. But I always felt a certain inner conflict…a question of purpose. What is the true value of a department store?”
Returning to the Roots of the Suit
After much reflection, he came to a realization: "We should offer something truly special—something only Matsuya can provide. That must be a fully bespoke suit."
Several months later, he visited SHEETS, a bespoke tailor located in Hirakawacho, Chiyoda-ku.
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London, the birthplace of the modern suit, is synonymous with the image of the English gentleman. SHEETS is a tailor that draws on this tradition, crafting structured, British-style suits.
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Its founder, Ms. Morita, trained in tailoring on London’s famed Savile Row, the “holy ground” of classic menswear.
Hidden Details That Reflect True Quality
While “bespoke tailoring” has no strictly defined criteria, Ms. Morita creates suits by hand—including the internal canvas structure. “There are many excellent tailors, but few go as far as crafting even the inner canvas by hand. It’s almost beyond words…” Mr. Awatake told us.
Because bespoke lacks rigid definitions, the level of craftsmanship can vary—whether made entirely by hand or assembled from pre-cut parts, it is still called “bespoke.” But for Ms. Morita, craftsmanship is non-negotiable.
From fabrics to patterns and stitching, Ms. Morita carefully harmonizes each element to create a truly British-style suit.
Unlike Italian tailoring, British construction uses stiffer internal materials, resulting in a crisp, refined silhouette.
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One defining feature is the foundation of the jacket front. Ms. Morita uses a three-layer construction—canvas interlining, chest piece, and felt—secured with hand-sewn “herringbone stitches” (known as ha-zashi in Japanese).
This internal structure significantly influences the fabric’s feel and the suit’s final appearance. Each of these hidden components is crafted by hand, making Ms. Morita an exceptionally rare figure in the world of bespoke tailoring.
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A Tailor Who Crafts with the Customer
What convinced Mr. Awatake to ask Ms. Morita to create suits for Matsuya’s clientele was his unique approach—eschewing rigid house styles in favor of co-creating each piece with the customer.
Mr. Awatake said that “Every tailor has their own appeal, but Ms. Morita combines uncompromising craftsmanship with a flexible understanding of client needs. That balance is exactly what Matsuya needs now.”
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As the origin of “bespoke” suggests, Ms. Morita listens intently to each customer, discerning the ideal suit through conversation. “Requests about fit are standard, but I also get inspiration from comments like, ‘I loved the suit in this movie scene.’
Each suit is imagined from those conversations and the fabric chosen. No two suits are ever the same,” says Mr. Awatake.
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Her exceptional sense and skill not only fulfill diverse requests, but also bring out the fabric’s full potential—this is the essence of her distinctive style.
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The Aesthetic and Philosophy Behind the Name
On display at the atelier is an embroidery that inspired the name SHEETS. “I once saw a sculpture at the Louvre—an unclothed figure draped in a simple sheet. It wasn’t the focal point, but without it, the image would be incomplete. It struck me as a perfect metaphor for the relationship between people and fabric. That’s why I chose the name SHEETS”, says Mr. Awatake. The embroidery was created by artist Kendai.
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“I’m confident that customers who trust Matsuya will sense Ms. Morita’s excellence,” says Mr. Awatake. “He genuinely seeks to understand not just his clients, but also Matsuya itself.
He may come to understand each customer better than they understand themselves,” he adds with a smile.
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In fact, a few customers have already had the chance to experience this new bespoke service through a pre-launch event. One was so impressed, they placed a second order the moment their first suit was delivered. A suit born from effortless conversation—crafted with care to become a one-of-a-kind masterpiece.
We look forward to welcoming you, with a name tag available only at Matsuya Ginza.
◆5th Floor Dress-Up Lounge
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