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THE BEST OF 2025
matsuyaginza.com Best Hit Awards
A curated selection of standout favorites that defined the year. Matsuya Ginza Online Popular Rankings
2025.12.11
A meaningful way to celebrate your accomplishments —
and a thoughtful guide for choosing gifts for those you cherish.
2025, a diverse selection of highly favored items on Matsuya Ginza Online earned the support of many customers. This annual ranking introduces exceptional pieces across four categories: beauty, home accessories, wine & champagne, and fashion. Each category features remarkable items that can be considered the “face of the year.” Whether as a personal reward or as inspiration for holiday gifting, this guide highlights the most beloved choices of the year.
Based on combined sales volume and access data from Matsuya Ginza Online between January 1 and November 30, 2025. Certain brands, limited editions, and discontinued items are excluded.
Index
Beauty
In 2025, we introduce the most celebrated beauty favorites from Matsuya Ginza Online, presented by category. From trusted skincare that has captured wide attention, to sought-after shades that refine everyday makeup, and exquisite fragrances that make memorable gifts — each selection represents a truly exceptional find.
Eye
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Eye
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Eye
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Lip
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Lip
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Lip
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Skincare
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Skincare
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Skincare
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Body Care
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Body Care
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Body Care
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Hair Care
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Hair Care
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Hair Car
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Fragrance
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Fragrance
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Fragrance
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Fashion
A carefully curated selection of fashion pieces, chosen by Matsuya Ginza Online customers, that blend trend with refined quality. From popular bags that bring an elegant touch to your style, to wallets that are ideal for gifting and highly rated shoes, discover new favorites as you look ahead to 2026.
Shoes
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Shoes
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Shoes
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Wallets
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Wallets
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Wallets
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Bags
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Bags
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Bags
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Home
An annual popularity ranking of refined home items that elevate the time you spend at home. From room fragrances and tableware that brings color to your dining table to bath essentials that gently soothe body and mind, this selection highlights much-loved little luxuries. These pieces are ideal not only for your own home but also as inspiration when choosing tasteful gifts.
Bath Items
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Bath Items
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Bath Items
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Tableware
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Tableware
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Tableware
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Room Fragrances
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Room Fragrances
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Room Fragrances
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Wine etc.
A ranking of popular fine drinks that add a special touch to memorable occasions. From champagnes and wines that bring sparkle to parties, to whiskies and cocktails best enjoyed at a relaxed pace, this lineup has also earned high praise as a thoughtful gifting choice.
Whiskies & Cocktails
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Whiskies & Cocktails
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Whiskies & Cocktails
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Champagnes
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Champagnes
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Champagnes
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Wine
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Wine
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Wine
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Abaout the Gifts
Gifts are subject to availability on a first-come, first-served basis.
Gifts cannot be exchanged for cash, refunded, or replaced.
Resale or commercial use of gifts is strictly prohibited.
The design, specifications, and quantity of gifts may change or be discontinued without prior notice.
The company is not responsible for any loss, damage, or theft of gifts after receipt, unless caused by company negligence.
Please refer to the respective links for the full “Terms of Use” and “Privacy Policy.”
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