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All Floors
BEAUTIFUL MIND
One Good Thing Every Day for Myself and Others
October 15 (Wed) – 28 (Tue)
If more people take joy in this autumn, the future will surely become a little brighter. With that spirit, we present a selection of items, events, and campaigns.
What is BEAUTIFUL MIND?
“BEAUTIFUL MIND – One Good Thing Every Day for Myself and Others” is an event that proposes a sustainable way of living. It aims to nurture a beautiful mindset—living in good health, cherishing oneself, and acting with awareness for the future of society and the planet. This is the spirit we wish to share over these two weeks.
See past initiatives here >
Recycling Campaigns & Repairs
From collection campaigns for everyday items aimed at reuse and recycling, to services that help extend the life of limited resources and cherished belongings, we provide a range of initiatives.
Fashion
Eco-myu Recycling Campaign
October 10 (Fri) – 26 (Sun)
◆ 3rd Floor <Lautréamont> <Viaggio Blu>
During the campaign period, bring in any unwanted clothing and receive a 500 yen coupon for each item, which can be used at the participating shops for every 5,500 yen (incl. tax) spent.
【Notes on Collection】
※ Items accepted: Clothing (including brands other than Lautréamont and Viaggio Blu).
※ Up to 9 items per person.
※ Non-eligible items include: miscellaneous goods, shoes, bags, accessories, mufflers, stoles, belts, gloves, hats, small leather items, underwear, etc.
※ Collected clothing cannot be returned. Please remove all accessories and check pockets beforehand, as we cannot accommodate requests after collection.
<BIGI> Brand Clothing Collection Campaign
October 1 (Wed) – October 31 (Fri)
◆ 4th Floor <L’EQUIPE> <MOGA>
During the campaign period, bring in any unwanted clothing and receive a 1,000 yen coupon for each item, which can be used at the participating shops for every 11,000 yen (incl. tax) spent.
【Notes on Collection】
※ Items accepted: Clothing (including brands other than BIGI).
※ Up to 9 items per person.
※ Non-eligible items include: leather goods, miscellaneous items (such as bags, shoes, accessories, etc.).
※ Collected clothing cannot be returned. Please remove all accessories and check pockets beforehand, as we cannot accommodate requests after collection.
<ITOKIN> Autumn Clothing Collection Campaign
October 1 (Wed) – October 31 (Fri)
◆ 4th Floor <Georges Rech>
During the campaign period, bring in any unwanted clothing and receive a 1,000 yen coupon for every 11,000 yen (incl. tax) spent at Georges Rech. (Coupon valid until November 30, Sun)
【Notes on Collection】
※ Items accepted: Clothing (including brands other than Georges Rech).
※ Up to 9 items per person.
※ Suits will be counted as 2 items (jacket and trousers/skirt).
※ Fashion goods such as bags, shoes, accessories, and rain goods are not eligible.
<ECCO> Trade-in Campaign
October 15 (Wed) – November 18 (Tue)
◆ 3rd Floor <ECCO>
Bring in your unused “ECCO items” from home! Trade in your unwanted ECCO shoes or bags and receive a 3,000 yen coupon ticket, valid on both new arrivals and classic items. (Coupon valid until Sunday, November 30)
【Notes on Trade-in】
※ Eligible items: ECCO products
※ Limited to one trade-in per person, up to 3 items
<HIMIKO> Double Trade-in Campaign
October 17 (Fri) – October 31 (Fri)
◆ 3rd Floor Women’s Shoes
HIMIKO is committed to SDGs initiatives, such as using LWG-certified leather for certain shoes and reusing empty boxes. During the campaign, bring in your unwanted HIMIKO shoes and receive two 1,000 yen coupons per pair (normally one coupon per pair). Each coupon can be used at HIMIKO for every 11,000 yen (incl. tax) spent.
【Notes on Trade-in】
※ Eligible items: HIMIKO shoes
※ Up to 4 pairs per person, per visit
<Repetto> Trade-in Campaign
October 15 (Wed) – October 28 (Tue)
◆ 3rd Floor Women’s Shoes
During the campaign period, bring in your unwanted Repetto shoes and receive a 3,000 yen discount on a new pair of shoes purchased on the same day.
【Notes on Trade-in】
Eligible items: Repetto shoes
※ For each pair traded in, you may purchase one pair at the special discounted price.
※ Dance shoes are excluded from the campaign.
<J.M. Weston> Premium Care Service Ticket Present
October 15 (Wed) – October 28 (Tue)
◆ 5th Floor Special Selection & Creators (Men’s Wear & Accessories) <J.M. Weston>
During the campaign period, Matsuya card members (including same-day enrollment) who purchase shoes will receive a Premium Care Service Ticket.
※ The service includes cleaning and polishing of the lining, welt, and upper.
※ This care service, normally priced at 1,650 yen, can be used free of charge at a later date.
Cosmetics
Collection of Used Cosmetic Packaging “TerraCycle Project”
◆ 1st Floor Cosmetics <Yves Saint Laurent> <Helena Rubinstein> <Lancôme>
This project collects empty containers of eligible products from the above brands, once they have been completely used, for recycling and reuse. Customers who participate will receive membership program points for each container returned.
※ The number of points awarded varies by brand.
※ Eligible items: Empty containers of designated products from the eligible brands.
<SK-II>CHANGE DESTINY for EARTH
◆ 1st Floor Cosmetics <SK-II>
Return empty SK-II bottles and receive 500 Miracle Drops (points from the SK-II Membership Program). (To receive Miracle Drops, SK-II membership registration and SK-II NOW program registration are required.)
※ Eligible items: Empty bottles of SK-II products
<Aveda> Full Circle Takeback Program
◆ 6th Floor Hair Salon <Aveda>
Aveda has set up collection boxes at designated stores to gather used empty containers for recycling. The collected materials are repurposed into items such as planters and shopping baskets.
Eligible items: Empty containers of all Aveda products (excluding brushes, aerosols, and glass items).
<Neal’s Yard Remedies> Blue Bottle Collection Campaign
◆ Outside Matsuya Ginza Store <Neal’s Yard Remedies>
Used blue bottles are collected and repurposed — some are reused for in-store displays, while others are processed into sand and utilized for roads or land reclamation, or transformed into upcycled products.
Eligible items: Glass containers (blue bottles) from Neal’s Yard Remedies
※ Please remove the labels and rinse lightly before bringing them in.
Lingerie
<Triumph> Bra Recycling Campaign
Until October 31 (Fri)
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◆ 6th Floor Lingerie “Le Lingerie” <Triumph>
Customers are asked to prepare their own bags and bring unwanted bras in the bag for in-store collection. Special benefits are available for customers who have downloaded the official Triumph app and are collecting digital stamps:
Receive 5 visit points instead of the usual 1 point (limited to once per month).
Customers who bring in unwanted bras and make a purchase in-store will receive 2 points instead of the usual 1 point for every 2,000 yen spent.
※ Membership registration in the official Triumph app is required to receive the above benefits.
Lifestyle Living
<nishikawa> Down Comforter Collection Campaign
October 15 (Wed) – October 28 (Tue)
◆ 6th Floor and Freep (And Sleep)
“Mottainai” is a beautiful word born from Japanese culture, conveying the idea of not letting things go to waste — a concept understood worldwide. Through this project, collected down feathers are recycled to make effective use of limited resources. With the support and cooperation of individuals, and through the nishikawa network, this recycling initiative takes shape. Nishikawa collects unwanted down comforters, which are dismantled and the feathers washed, giving them a fresh new life.
【Collection Method】
Please bring your unwanted down comforter to the collection store. (Certain conditions apply; please see below.)
※ Eligible items: Comforters or duvets with a down ratio of 50% or more. Even those with holes or stains are acceptable (as long as feathers do not leak out). Covers with stains are also acceptable.
Towel Collection Campaign
October 15 (Wed) – October 28 (Tue)
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◆ 7th Floor Bath & Relax <Uchino Bath & Relaxation>
“Reuse & Recycle of Unwanted Towels”
We collect unwanted towels (both new and used) and, in cooperation with Mottainai Japan, deliver them to welfare facilities and organizations. In addition, collected towels are reused as raw materials and reborn as new towels. We invite you to join us in this eco-friendly initiative.
※ Items not accepted: unwashed used towels, strongly odorous items, wet towels, or those contaminated with soil, oil, or chemicals.
Reborn Cotton Project
October 15 (Wed) – October 28 (Tue)
◆ 7th Floor Bath & Relaxation 〈Towel Think Lab〉
During the campaign period, bring in any unwanted towels that meet the collection conditions, and receive one “10% Special Coupon” to use at Towel Think Lab.
※ Eligible for collection: 100% cotton towels (with a quality label attached). Manufacturer and purchase date do not matter.
※ Not eligible for collection: Towels with heavy stains, unpleasant odors, or embroidery larger than 10 cm square.
<Showa Nishikawa> Down Comforter Reform Campaign
October 15 (Wed) – October 28 (Tue)
◆ 6th Floor And Sleep
Do you have a comforter that has lost its volume after many years of use, or has been stored away in the closet? Instead of replacing it, we recommend having it reformed. By washing the down and renewing the outer fabric, your down comforter will be reborn with greater volume and a fresh look.
During the campaign period, customers who apply for reform services at Showa Nishikawa will be offered special prices.
※ For detailed reform pricing, please ask a sales associate.

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