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BEAUTIFUL MIND 
One Good Thing Every Day for Myself and Others

October 15 (Wed) – 28 (Tue)

If more people take joy in this autumn, the future will surely become a little brighter. With that spirit, we present a selection of items, events, and campaigns.

What is BEAUTIFUL MIND?
“BEAUTIFUL MIND – One Good Thing Every Day for Myself and Others” is an event that proposes a sustainable way of living. It aims to nurture a beautiful mindset—living in good health, cherishing oneself, and acting with awareness for the future of society and the planet. This is the spirit we wish to share over these two weeks.

See past initiatives here >

Information

Matsuya Point Card: Double Points at Eligible Sales Floors
October 15 (Wed) – October 28 (Tue), 2025
During the campaign period, use your Matsuya Point Card at eligible sales floors to earn double points.

For details, click here > (To be published at 11:00 a.m. on October 7)