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BRANDSTATEMENT
Embrace your true beauty.
Undeniable elegance born from uncompromising Japanese craftsmanship
DECORTÉ emblem is a series of four D's
that represent the beauty ethos of the brand:
The Refinement of DECORTÉ
The Sensation of DECORTÉ
The Intellect of DECORTÉ
The Devotion of DECORTÉ
Together they form a simple and sophisticated floral emblem.
BRAND HISTORY
ABOUT THE BRAND NAME
A name symbolizing distinction through beauty
Distinction born from within and beauty that shines to show the world your true self―bringing out the best in both.
This decoration is a symbol of distinction.
Our desire to share true beauty with everyone is reflected in our name, DECORTÉ.
CRAFTSMANSHIP
DECORTÉ always leads the way
DECORTÉ has produced a number of industry firsts, such as liquid foundation for summer.
A culture that fosters craftsmanship is the cornerstone of our identity.
CRUCIAL VALUES FOR THE BRAND
One Trillion* In Every Drop.
*Calculated as 6.1 mL per drop (estimated value)
In 1992, DECORTÉ launched “MOISTURE LIPOSOME” the first serum in the industry to go by the name of liposome. Liposome ...
Design to lift your spirits,
just by being there
At DECORTÉ, we are committed to constantly using the most cutting-edge technology and theory with the best materials while ...
The DECORTÉ pattern
The pattern that adorns the walls of DECORTÉ counters features hexagonal shapes with flower-like symbols that represent beauty as a ...
Breaking down barriers
with beauty science
When DECORTÉ was founded in 1970, cosmetics were solely focused on treating skin irritation. Meanwhile, our brand focused on ...
Senses awoken
by sensibility technology
From skincare to base makeup and color makeup, DECORTÉ products incorporate phospholipids and other biometric ingredients that ...
