Celebrate the Arrival of Spring with Dior’s New Bag Collection

Available in advance at Matsuya Ginza

The latest DIOR bag is now available for advance purchase at Matsuya Ginza.

The timeless “Dior Toujours,” a design that embodies the Maison’s heritage, is reimagined with the iconic “Macrocannage” stitching, creating a truly special piece. Infused with the spirit of spring, this newest creation brings a fresh vibrancy and refined elegance to any ensemble.

We invite you to discover this iconic bag ahead of its official release.

Available in advance at Matsuya Ginza

Toujours Bag

Price (incl. tax): ¥515,000
L16cm x H18cm x D12 cm

The “Dior Toujours” is a bag that symbolizes Dior’s heritage, distinguished by its timeless silhouette.
Adorned with the iconic “Macrocannage” motif and enhanced with refined finishing touches, it is further accented by a “D,I,O,R” charm reminiscent of the lucky charms cherished by Monsieur Dior, adding an elegant touch to the design.

About DIOR

Founded by Christian DIOR, the haute couture house “DIOR” revolutionized fashion with its first collection in 1947, introducing the innovative “New Look.” In a post-war era, it rekindled the joy of dressing. Today, DIOR continues to embody that spirit, crafting iconic pieces with exceptional savoir-faire from its atelier.

Store Information
DIOR Matsuya Ginza
Matsuya Gina 1F, 3-6-1 Ginza, Chuo-ku, Tokyo
11AM-8PM (Open until 7:30 p.m. on Sundays and the last day of consecutive holidays.)

Contact
DIOR Matsuya Ginza Store:
Tel: 03-5250-9221