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Matsuya’s Regional Collaboration
A Japanese Summer

June 17 (Wed) – July 14 (Tue), 2026

As the days grow warmer and more humid and the arrival of summer begins to be felt, we present a lifestyle proposal to help you enjoy the season beautifully through collaborations with artisans and makers from across Japan.

The motif for this collection is the “Ginza Swallow.”

Every year, swallows return to Matsuya Ginza and build their nests under the eaves. Cherishing this seasonal Ginza tradition that has continued for more than 30 years since 1992, we have adopted a warm and charming swallow motif created by stencil-dyeing artist Koichi Odanaka.

We invite you to discover products that express the swallow—an iconic symbol of Ginza—through Japan’s exceptional craftsmanship and traditional techniques.

What is “Matsuya’s Regional Collaboration”?

“Matsuya’s Regional Collaboration” is a project that connects traditional crafts, local industries, culture, and design from across Japan, creating new value by sharing them from Ginza to a wider audience.
Learn more here.


1.“Ginza Swallows” × Japan’s exceptional craftsmanship >
2. Gourmet & Sweets >
3. Living & Lifestyle >

“Ginza Swallows” × Japan’s exceptional craftsmanship

Period: June 17 (Wed) – July 14 (Tue)
Location: 1F Main Entrance Promotion Space
More details available on matsuyaginza.com here.

※ Products on matsuyaginza.com will continue to be available after July 15 (Wed).

Toyama Prefecture – Nousaku
From Nousaku, celebrating its 110th anniversary, comes a collection of original items inspired by the “Ginza Swallow,” including a mobile and wind chimes specially created for this theme.

Toyama Prefecture〈Keijusha〉
A workshop based in Toyama City, Toyama Prefecture, specializing in the production and sale of handmade washi paper products. Their collection features vibrant everyday items made from Yatsuo Washi, a traditional paper dating back to the Muromachi period, decorated using the katazome stencil-dyeing technique.

Tokushima Prefecture〈BUAISOU〉
Based in Tokushima Prefecture, a renowned indigo-producing region, BUAISOU is a collective of young indigo farmers and dyers who oversee every step of the process—from cultivating indigo plants and producing sukumo (traditional indigo dye), to dyeing and crafting finished products.

Discover their beautifully hand-dyed indigo creations featuring the Ginza Swallow motif.

Tokyo〈Matsuzaki Senbei〉
Founded in 1804, this long-established rice cracker maker has adorned its signature product, “Oedo Matsuzaki Shamidō,” with the Ginza Swallow motif. Packaged in a charming box, it also makes an ideal gift or souvenir.

〈Ginza Matsuzaki Senbei〉
Ginza Swallow Shamidō (4 pieces / Individually wrapped)
¥1,080

Gourmet & Sweets

Discover regional gourmet specialties and sweets from across Japan at the Basement Floor 1 Food Event Space and Ginza Sweets.

Enjoy flavors unique to Toyama, including live demonstrations of the region’s famous trout sushi (masu-zushi).

For more details, click here
※Scheduled to be published on July 1 (Wed) at 11:00 AM

July 1 (Wed) – July 7 (Tue)
Basement Floor 1 Food Event Space

〈Usukoori Honpo Goromaruya〉
Prepared by Katsuaki Watanabe, the 16th-generation owner, these delicacies include the fresh kohakutou confection “Kisetsu no Sagashimono (Tateyama Blue)”, inspired by the works of glass artist Mai Yamamoto.

※ Limited quantities available each day

For more details, click here
※ Scheduled to be published on July 1 (Wed) at 11:00 AM

July 1 (Wed) – July 7 (Tue)
Basement Floor 1 Ginza Sweets

Living & Lifestyle

Discover the craftsmanship and beautiful designs of artisans from across Japan, bringing richness and elegance to summer living.

NOUSAKU｜NS by NOUSAKU POP UP STORE
Nousaku, celebrating its 110th anniversary, will present a POP-UP STORE. Built upon the reliable craftsmanship refined over its long history, Nousaku continues to propose products that complement contemporary lifestyles while preserving traditional techniques.

For more details, click here
※ Scheduled to be published on June 24 (Wed) at 11:00 AM

July 8 (Wed) – July 14 (Tue)
1F Space of Ginza

Ginza Creators Relay
For four special weeks, the 7th floor of Matsuya Ginza presents a celebration of craftsmanship and design. Filled with care and the passion of their makers, these thoughtfully crafted works enrich our daily lives and bring warmth and inspiration. How we appreciate and enjoy these free-spirited and imaginative creations is entirely up to each of us. This summer, discover unique artists and creators, and find a one-of-a-kind piece that speaks to you.

For more details, click here

June 17 (Wed) – July 14 (Tue)
7楼 Design Gallery 1953、Design Collection Event Space、Asobi no Gallery 1979、Orifushi Gallery

〈Sghr Sugahara〉Ekubo Glass Cup
(¥4,400 – ¥4,950)
7F Living & Interior

A refreshing glass cup featuring a small indentation in the colored section, designed for a comfortable grip whether held in the right or left hand.

※ All prices include tax.
※ Images may include visual examples or illustrative representations.