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Holiday Pop Up Event
Santa Maria Novella
Give the elegant scent of Florence as a holiday gift
A scent that sparks joy — for someone special, and for yourself.
Limited-Time Pop-Up Event
December 3 (Wed) – December 25 (Thu), 2025
matsuyaginza.com・Matsuya Ginza 1F Promotion Space
Founded in 13th-century Florence, Italy, Santa Maria Novella — known as the world’s oldest pharmacy — will hold a limited-time holiday pop-up event.
During the event, customers who purchase Santa Maria Novella products online or in-store will receive special holiday gifts.
Enjoy a truly special Christmas shopping experience.
2025.12.3
Index
Woody Fragrance
Smooth as velvet,
for those seeking a warm and sophisticated fragrance.
Woody fragrances are smooth like fine velvet, gently enveloping you in comfort. Among them, the popular “Tabacco Toscano” stands out with its harmonious blend of Tuscan tobacco and vanilla, creating an irresistible woody note. A scent that combines warmth and elegance — perfect for elevating your everyday life.
Floral Fragrance
For those who want a fresh, elegant fragrance,
as if surrounded by blooming flowers.
The Floral collection captures the joy and radiance of blossoms in full bloom. The popular Freesia, known for its quiet clarity and airy freshness, offers an elegant moment reminiscent of flowers swaying in a gentle breeze. The collection also includes many other scents designed to bring out your natural charm. We invite you to explore them.
Citrus Fragrance
For those who want to refresh their mood
with a bright and invigorating fragrance.
Citrus fragrances are like the sun — elegant yet boldly expressive. Beginning with Acqua della Regina, a perfume said to have been created in 1533 for Caterina de’ Medici, this captivating world of citrus notes is perfect for moments when you want to refresh your mood. Let these bright, invigorating scents fill not only the air but also your heart.
Musky Fragrance
If you want to balance a sense of cleanliness with a sensual atmosphere.
Musky fragrances offer a delicate scent that gently envelops the skin, as if embracing it closely. They invite you on a journey to distant lands or romantic eras. The popular “Gold Musk” expresses the charm of musk in a perfectly balanced way. Experience this soft, universally loved fragrant veil for yourself.
Oriental Fragrance
For those who seek a deep, mysterious fragrance
that leaves a lasting impression.
Oriental notes evoke the cultures and vivid colors of distant lands, offering a mysterious and bold fragrance that invites you on a sensory journey. Enjoy the rich world of “Pomegranate,” a scent that is both distinctive and gently sweet with a clean nuance, together with its popular eau de cologne.
Aromatic Fragrance
Awaken your mind and body
with a fragrance rooted in history and tradition.
The aromatic fragrance, inheriting over 800 years of tradition, brings a sense of peace to the mind. The timelessly loved “Potpourri” offers a rich bouquet reminiscent of the Tuscan countryside. Experience aromatherapy infused with Florence’s rich fragrance culture and the blessings of nature.
Special Benefits for Pop-Up Event Purchases
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For Online Purchases
Customers who purchase Santa Maria Novella products online will receive a card featuring a handwritten message, “Happy winter holidays,” by a calligrapher.
*Please note that quantities are limited, so we recommend ordering early.
For Purchases at the Matsuya Store Event Venue
During the event period, customers will receive a holiday design message card every day.
On December 13 (Sat) / 14 (Sun) and December 20 (Sat) / 21 (Sun), a calligrapher will be in store to add your preferred message to the card.
Online Benefits / Others
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Get 20% Points Back When You Shop Online!
During the campaign period, if you register on Matsuya Ginza’s official online store matsuyaginza.com and purchase eligible products, you will receive 20% of your purchase amount back in points as a special offer!
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Free Shipping Campaign
For orders of ¥5,000 (tax included) or more
We are currently running a free-shipping campaign for orders of ¥5,000 (tax included) or more. Orders placed by 11:59 p.m. on Thursday, December 25, 2025 are eligible.
Abaout the Gifts
Gifts are subject to availability on a first-come, first-served basis.
Gifts cannot be exchanged for cash, refunded, or replaced.
Resale or commercial use of gifts is strictly prohibited.
The design, specifications, and quantity of gifts may change or be discontinued without prior notice.
The company is not responsible for any loss, damage, or theft of gifts after receipt, unless caused by company negligence.
Please refer to the respective links for the full “Terms of Use” and “Privacy Policy.”
【Terms of Use】 【Privacy Policy】

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