Satisfy your desire for both beautiful-looking skin and skincare.
SK-II CC Primer has evolved with the addition of a highly anticipated new shade!
SPF50+ / PA++++
A dazzling aura in one easy step. The more you use it, the more your skin radiates from within.
From SK-II's No.1 (*1) brightening (*2) serum series comes a new CC cream with SPF50+ and PA++++. Designed for busy mornings, it condenses five benefits into a single bottle: moisture, radiance (*3), firmness, UV protection, and primer with natural coverage. The smooth cream glides comfortably over the skin and fits perfectly, creating a veil of soft hydration and UV defense. Keeps your morning radiant aura and comfortable feel all day. In addition to the classic Natural Beige, a new shade developed based on modern skin tone analysis from analyzing big data of over 350,000 people makes its debut: Rosy Pink, creating a rosy, healthy glow and luminous sheen while showcasing your natural skin!
-----
(*1) Based on SK-II sales data for brightening products from Q1 2022 to Q3 2024.
(*2) Suppresses melanin production to prevent spots and freckles.
(*3) Through hydration.
