shu uemura

An all-direction perfection primer that elevates makeup to its highest level of finish.

Shu Uemura’s iconic primer evolves with a focus on long-lasting wear, fresh hydration, and tone-up*¹ effects.
An all-direction perfection primer designed to refine makeup perfection.
A quick application in the morning. From morning to night, both your makeup and you feel fulfilled.

• Dewy glow grip
Instantly adheres with a comfortable, dewy glow veil that fits seamlessly to the skin.
Holds the most beautiful freshly applied base makeup from morning through night,
keeping makeup feeling effortless all day and leaving the mind bright and uplifted.

• Nuanced tone-up*¹
Blended with an optimal balance of red pearls for healthy radiance and blue pearls for clarity*², across four shades.
Artist-inspired color science helps cover dullness, fine lines, and signs of fatigue,
creating a natural, nuanced tone-up*¹ for a healthy-looking complexion.

• Vitamin drip
Formulated with the Vitamin Drip Complex*³, encapsulating vitamin C derivative, vitamin E, and niacinamide.
Replenishes and retains moisture generously, revealing fresh, resilient, luminous skin with every use.

A single application of primer awakens a new you. And a new day begins.

Volume: 30mL

*¹ Makeup effect.
*² Red pearl and blue pearl are both makeup ingredients.
*³ Ascorbyl glucoside, tocopherol, sodium hyaluronate, niacinamide (all moisturizing ingredients)